Brand Tone

Inspirational, Artistic, Creative, Youthful, Playful and Environmentally Conscious

Brand Values

• •Creativity & Self-Expression
• •Inspiration & Positivity
• •Art & Design
• •Organization & Planning
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Inspirational, Creative, Youthful, Conscious), core values, and personality. Provide examples of "do's and don'ts" for language and style.
• •Focus on "Inspiration" and "Creativity": Consistently use words and phrases that evoke these feelings. Highlight how the products can help users in their creative and organizational journeys.
• •Emphasize Artistic Designs: When describing products, go beyond functional features. Talk about the art, the design inspiration (if applicable), and how it can make the user feel.
• •Maintain a Positive and Encouraging Language: Since the brand aims to motivate, the copy should always be uplifting and supportive.
• •Incorporate Storytelling (where relevant): If designs have specific inspirations (like historical figures or artistic movements mentioned in product names like "Dali" or "Albert Einstein"), weave these small narratives into product descriptions to deepen the connection with the artistic and inspirational values.

Social Perception

Customers who purchase likely perceive the brand as a source of unique, artistically designed stationery that offers inspiration. The use of Spanish in product names and descriptions, along with COP pricing, suggests a primary target audience in Spanish-speaking regions, particularly Colombia.

Copy Examples

• •Headline: Unlock Your Next Big Idea. Our Journals Are Waiting. Body: Dive into pages designed to spark your imagination. Sos Original: Where creativity begins.
• •Headline: More Than a Notebook. It's Your Next Adventure. Body: From daily doodles to grand designs, carry inspiration with you. Explore the 2024 Collection and find the art that speaks to you.
• •Headline: Write Your Own Story. Beautifully. Body: Sos Original notebooks: crafted for your thoughts, dreams, and masterpieces. Let our designs motivate your every word.
• •Headline: Ideas Deserve a Beautiful Home. Body: Don't let those brilliant thoughts fade. Capture them in a Sos Original journal, where art meets inspiration.
• •Headline: Sustainable Style for Your Brightest Ideas. Body: Our eco-friendly pocket notebooks mean you can create a better world, one thoughtful note at a time.