Brand Tone

Authentic & Personal, Friendly & Approachable, Passionate & Enthusiastic, Informative & Helpful, Quality-Conscious

Brand Values

• •Handmade Craftsmanship
• •Quality Ingredients
• •Customer Connection
• •Passion for Home Fragrance
• •Transparency (implied)
• •Small Business Support

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics (e.g., "Authentic, Friendly, Passionate, Informative") with do's and don'ts. For example, "Do: Use emojis to convey warmth. Don't: Use overly formal or corporate language."
• •Speak from the Founder's Perspective (when appropriate): Using "I" or "we" (referring to Stephanie or the small team) reinforces the personal, handmade nature of the brand, especially in "About Us" sections, newsletters, and some social media posts.
• •Focus on Sensory Language and Emotion: Since fragrance is a key product attribute, use descriptive words that evoke scents, feelings, and experiences (e.g., "cozy," "uplifting," "calming," "crisp," "warm," "indulgent").
• •Maintain a Conversational Style: Write as if you're talking to a friend or a valued customer. Ask questions in social media captions to encourage engagement. Keep sentences relatively clear and concise.
• •Be Consistent Across All Channels: Whether it's a product description, an Instagram caption, or an email, the underlying tone should feel familiar. Regularly review content across platforms to ensure alignment. For instance, the friendly, informative tone on Instagram should also be reflected in customer service email replies.

Social Perception

Positive, Artisanal/Niche, Trustworthy, Community-Oriented (locally/online)

Copy Examples

• •Instagram Post (New Scent Launch): ✨ Hello, cozy! ✨ Meet our newest obsession: 'Sunday Morning Waffles' 🥞🕯️ Hand-poured with love and 100% soy wax, this dreamy scent will fill your home with notes of warm maple, buttery goodness, and a hint of spice. Perfect for those slow, happy moments. Tap to shop and treat your space (and yourself!). #SosaCandles #HandmadeHeaven #NewScent #SoyCandles #CozyVibes #SmallBatchMagic
• •Product Description (Website): Lavender & Chamomile Soy Candle: Your Daily Dose of Calm. Unwind and let the gentle embrace of lavender and soothing chamomile transport you to a state of pure bliss. Each of our candles is lovingly hand-poured in small batches right here in Texas, using only the finest 100% natural soy wax and phthalate-free fragrance oils. Because your well-being, and the air you breathe, matters to us. Burns cleanly for 40+ hours of aromatic tranquility. Light it up, breathe deep, and relax.
• •Email Newsletter Snippet (Behind the Scenes): Hey Candle Lovers! Stephanie here 👋 Just wanted to give you a little peek into the Sosa Candles studio this week! We've been busy pouring fresh batches of your favorites (yes, 'Coastal Breeze' is back in stock soon!) and experimenting with some exciting new spring scents. It’s a beautifully messy, wonderfully fragrant process, and we wouldn’t have it any other way. Thanks for letting us bring a little handmade warmth into your homes! [Link to a short blog post/video of the process]
• •Facebook Ad (Targeting Local Community): Hey [City/Region Name]! 👋 Looking to add a touch of handmade charm and beautiful fragrance to your home? Sosa Candles are poured with passion right here in Texas, using clean-burning soy wax and delightful, non-toxic scents. ✨ Support local and discover your new favorite candle! Shop online or find us at the [Local Market Name] this Saturday! #ShopLocalTexas #SosaCandles #HandmadeInTX #HomeFragrance #SupportSmallBusiness
• •Instagram Story (Quick Tip): (Visual: Short video showing someone trimming a candle wick) Text Overlay: Quick Tip! 💡 Trim your wick to 1/4 inch before every burn for a cleaner, longer-lasting flame. Happy burning! #SosaCandles #CandleCare #HandmadeLove