Brand Tone

elegant, sophisticated, and aspirational, yet accessible

Brand Values

• •Quality and Durability: Sorvella emphasizes the high concentration of fragrance oils in their perfumes, leading to long-lasting scents.
• •Individuality and Self-Expression: They believe fragrance is a way to define identity and tell one's personal story.
• •Accessible Luxury: Their mission is to make beautiful, high-quality fragrances inspired by top perfumes affordable for everyone.
• •Emotional Connection: Sorvella connects fragrances with emotions, memories, and enhancing one's mood and confidence.
• •Inspired by Tradition and Nature: They draw inspiration from Ottoman heritage, Turkish fragrance traditions, and the natural world.

Best Practices

• •Emphasize Sensory Experience: Use evocative language that describes the notes, the feeling the fragrance evokes, and the journey it takes you on.
• •Highlight Quality and Longevity: Consistently mention the high concentration of oils and the lasting nature of the scents.
• •Connect to Individuality and Storytelling: Frame fragrances as a means of personal expression and a way to create a unique signature.
• •Maintain an Elegant and Sophisticated Voice: Use refined language while ensuring the message of affordability and accessibility comes through.
• •Incorporate the "Accessible Luxury" Value: Bridge the gap between the desire for high-end fragrances and the reality of budget, positioning Sorvella as the solution.

Social Perception

Positive: Many customers praise Sorvella for the beauty, originality, and longevity of their fragrances. They are often seen as offering good quality for the price, with some scents considered very similar to high-end originals. The brand is also commended for its wide range of scents and elegant packaging. Mixed/Negative: Some customers have reported inconsistencies in product quality, with newer batches or promotional items perceived as weaker in scent and longevity compared to earlier purchases.

Copy Examples

• •Define your essence. Discover Sorvella, where luxury scents meet attainable dreams. Your story, beautifully told.
• •More than a fragrance, it's your signature. Experience the enduring allure of Sorvella perfumes – crafted for individuality, priced for you.
• •Unlock a world of sophisticated aromas. Sorvella brings you high-quality, lasting perfumes inspired by the world's finest, without the extravagant price tag.
• •Let your scent narrate your journey. Sorvella perfumes: an invitation to explore new dimensions of yourself and the world around you.
• •Elevate your everyday. With Sorvella, indulge in the luxury of a captivating fragrance that lingers, reminding you of your unique charm.