Brand Tone

Artisanal & Passionate, Symbolic & Meaningful, Authentic & Unique, Personal & Customer-Centric, Confident & Bold, Educational & Conscious

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Originality
• •Cultural Significance & Heritage
• •Meaning & Symbolism
• •Customer Connection & Personalization
• •Integrity & Timelessness

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use language that highlights the human touch, the skill of the craftsman, and the artistic process (e.g., "hand-forged," "artisan-crafted," "masterfully designed," "studio-made"). Avoid terms that suggest mass production.
• •Weave in Symbolism and Meaning: For every product description or social media post, try to connect the piece to its cultural inspiration, symbolic meaning, or the affirmation it represents. Educate the audience gently.
• •Tell Stories, Not Just Specs: Instead of only listing materials and dimensions, share the story behind the design, the inspiration, or how a similar piece has impacted a customer. Use testimonials and the "Share Your Wear" content.
• •Use Inclusive and Empowering Language: Reflect the brand's value of celebrating the "human journey." Write copy that makes individuals feel seen, understood, and empowered by the jewelry they choose.
• •Maintain a Tone of Passion and Authenticity: Let the genuine love for the craft and the cultural inspirations shine through. Be direct and honest, particularly about the value of handmade versus machine-made, as seen in their blog. This builds trust and resonates with clients seeking genuine articles.

Social Perception

Highly Regarded for Craftsmanship and Uniqueness, Meaningful and Conversation-Starting, Associated with Cultural Icons, Positive Customer Experiences, Artistic and Authentic

Copy Examples

• •Headline: Beyond Adornment. This is Your Story, Forged in Metal. Body: At Studio of Ptah, we don't just make jewelry; we craft legacies. Each piece is born from ancient symbols and modern spirit, hand-designed in our NYC studio to echo your unique journey. Wear more than an accessory—wear a statement of who you are.
• •Headline: The Art of Ptah: Master Craftsmanship in Every Curve. Body: Inspired by the Kemetic principle of divine artistry, our master craftsman Heru Ankh-Ra Semahj pours passion and precision into every creation. No computers, no shortcuts—just timeless techniques for jewelry that’s as meaningful as it is magnificent. Discover the soul of handmade.
• •Headline: More Than Metal. It's a Connection to Culture. Body: Journey with us through symbols of Africa and beyond. Our designs are a vibrant celebration of global heritage, handcrafted to bring ancient wisdom to your modern life. Let your jewelry speak of worlds unseen and stories untold.
• •Headline: Your Vision, Our Hands. Bespoke Jewelry That Breathes Your Essence. Body: Why settle for ordinary? At Studio of Ptah, your desires shape the design. We collaborate with you to create personalized, made-to-order pieces that are an authentic reflection of your style and spirit. This isn't just custom—it's a co-creation.
• •Headline: Wear Your Affirmation. Own Your Power. Body: Our jewelry is imbued with meaning, designed to resonate with your deepest truths and aspirations. From the bold Ankh to intricate cultural symbols, each piece is a reminder of your journey, your strength, and your unique light. Make your statement, subtly or strikingly.