Tono de Marca

Authentic, Artisanal, Inclusive, Elegant, and Customer-Focused.

Valores de Marca

• •Individuality and Uniqueness (not mass-produced, custom service).
• •Quality Materials (natural linen & cotton, high-end fabrics).
• •Global Design Sensibility (international designer team).
• •Plus-Size Inclusivity.

Mejores Prácticas

• •Ensure all claims about fabric, origin, and craftsmanship are verifiable and true. Customer trust is paramount.
• •Use high-quality, original photography and videography across the website and social media that accurately reflects the products. Showcase diversity in models and body types, aligning with the "plus-size chic" claim.
• •Be clear about production times (especially for custom orders), shipping policies, and return processes. Provide accessible and responsive customer service.
• •If sustainability, natural materials, and custom craftsmanship are core values, weave these narratives into blog posts, social media content, and product descriptions. Show, don't just tell.
• •Actively monitor social media and review platforms. Respond professionally and constructively to feedback (both positive and negative). Use feedback to improve products and services.

Percepción Social

Currently faces a severe crisis of perception, with a dominant narrative of being a scam operation. The brand's self-portrayal on its website is drastically at odds with a multitude of customer complaints regarding product quality, misrepresentation, and poor service.

Ejemplos de Copy

• •Headline: Embrace Your Unique Shape. Discover Linen, Tailored for You. Body: At SooLinen, we believe clothing should celebrate you. Our natural linen dresses are designed by an international team and can be custom-made to your measurements. Experience the beauty of slow fashion, crafted with care. Call to Action: Explore Our Collections / Request a Custom Order
• •Headline: Beyond the Trend: Timeless Linen, Consciously Crafted. Body: Tired of fast fashion? Our limited-stock linen pieces offer enduring style and quality. We focus on natural fabrics and unique designs, ensuring you wear a garment as special as you are. Call to Action: Shop Sustainable Style
• •Social Media Post (Image: A beautifully styled plus-size model in a flowing linen dress): Caption: Confidence looks gorgeous on you. ✨ Our chic plus-size linen outfits are designed to flow with your every move. Natural, breathable, and oh-so-comfortable. #SooLinen #PlusSizeFashion #LinenLove #CustomMade #ElegantStyle
• •Email Subject Line: Feel the Difference: Your Custom Linen Experience Awaits. Body Snippet: Imagine a dress that fits you perfectly, made from the finest natural linen, designed with a global touch. At SooLinen, we make it a reality. Let our artisans craft a piece that tells your story. Call to Action: Learn More About Customization
• •Product Description Snippet (for a specific dress): The 'Seraphina' Linen Maxi Dress: Flowing lines meet artisanal craftsmanship. Made from 100% pre-washed European linen, this piece features delicate [mention a unique detail, e.g., hand-embroidery or a unique jacquard panel]. Designed by our [mention designer origin, e.g., Parisian] collaborator, it’s a testament to timeless elegance and individual expression. Limited pieces available.