Brand Tone

Empowering, Elegant, and Modern

Brand Values

• •Individuality and Self-Expression
• •Quality and Craftsmanship
• •Approachable Luxury
• •Sustainability
• •Boldness and Confidence

Best Practices

• •Lead with "You": Center the customer in the narrative. Use words like "You," "Your," and "Yourself" to make the message personal and empowering (e.g., "Your Style, Your Individuality").
• •Use Empowering Verbs: Employ strong, active verbs that convey confidence and action, such as "Own," "Define," "Celebrate," "Express," and "Unleash."
• •Balance Elegance and Boldness: Consistently mix sophisticated language ("timeless," "silhouette," "curated") with confident, modern terms ("unabashed prints," "vibrant," "chic") to reinforce the brand's unique market position.
• •Tell the "Individuality" Story: Weave the core value of self-expression into all forms of copy. Every product description, social media post, and email should connect back to the idea that Sooke clothing helps women express their unique identity.
• •Maintain the Hashtag: Continue to consistently use and encourage the #getsooked hashtag across all social platforms to build brand recall and foster a community of brand advocates.

Social Perception

Aspirational and Stylish, Positive but Niche

Copy Examples

• •Elegance isn’t about being noticed, it’s about being remembered. Make your statement in our new Natalia Tiered Dress—designed for the woman who owns her story. #getsooked #ModernFemininity #SookeStyle
• •Beyond a Label. Your Style, Your Individuality. Discover our collection of premium, timeless pieces crafted to celebrate you. Shop Now.
• •Unlock Your Most Confident Self | The New Collection is Here
• •Tired of trends that fade? At Sooke, we create timeless pieces with a modern soul. Strong silhouettes, vibrant prints, and unparalleled quality, designed to let your true self shine through. Experience approachable luxury. #getsooked
• •Effortless style meets unapologetic confidence. This versatile co-ord set moves with you, from boardroom power plays to sunset cocktails. Crafted with meticulous attention to detail, it’s not just an outfit—it’s an extension of you.