Brand Tone

heartfelt, quality-focused, and appreciative

Brand Values

• •Quality & Excellence
• •Customer Happiness & Contribution
• •Tradition & Innovation
• •Care & Dedication
• •Transparency & Sincerity

Best Practices

• •Always Emphasize Quality and Freshness: Consistently highlight the superior taste of the "Sachinoka" variety and the commitment to ripeness and careful handling.
• •Use Sincere and Appreciative Language: Express gratitude to customers and convey the passion behind the farming process. Words like "heartfelt," "dedication," "passion," and "gratitude" align with their current tone.
• •Highlight Unique Selling Propositions: Regularly mention the dashi-based fertilizer and the resulting enhanced "umami" or deliciousness as a key differentiator.
• •Share the Founder's Story and Philosophy: Weaving in the narrative of the founder's journey and the farm's guiding principles ("contributing to happiness," etc.) can deepen customer connection.
• •Maintain a Polite and Respectful Voice: Reflect the Japanese cultural context of politeness and meticulous care in all communications, mirroring the positive experiences shared in customer reviews.

Social Perception

Sonomura Strawberry Farm is generally perceived very positively by its customers, who praise the high-quality product, exceptional care in packaging & delivery, trustworthiness & sincerity, passionate producer, and focus on 'Umami'.

Copy Examples

• •Headline: Experience Strawberry Perfection: The Unforgettable Taste of Ripe Sachinoka. Body: Grown with passion and a unique touch of umami, our Sachinoka strawberries are a taste of pure happiness. From our farm to your table, with heartfelt care.
• •Headline: More Than Just Sweet: Discover the Deep Flavor of Sonomura Strawberries. Body: We believe in strawberries that delight every sense. Our secret? Perfectly ripe Sachinoka berries, nurtured with a special dashi-inspired fertilizer for a truly exceptional, full-bodied taste.
• •Headline: Packed with Care, Bursting with Flavor. Body: Every Sonomura strawberry is a testament to our dedication. Lovingly grown and meticulously packaged, we ensure each berry arrives ready to deliver a moment of pure, delicious joy.
• •Headline: From Our Family Farm, With Gratitude. Body: Thank you for choosing Sonomura Strawberry Farm. We pour our hearts into cultivating these special Sachinoka strawberries, hoping to bring a little sweetness and happiness to your day.
• •Headline: The Sonomura Difference: Taste the Passion in Every Berry. Body: It started with a love for the Sachinoka strawberry. Today, we continue to innovate, using unique methods like our umami-rich fertilizer, to bring you what we believe are the most delicious strawberries you'll ever taste.