Brand Tone

Whimsical and Playful, Comforting and Gentle, Exciting and Anticipatory, Nostalgic and Innocent, Community-Oriented

Brand Values

• •Happiness and Joy
• •Surprise and Discovery
• •Collectability and Rarity
• •Comfort and Companionship
• •Cuteness and Aesthetics

Best Practices

• •Embrace the "Happiness" Core: Always circle back to the idea of joy, comfort, and delight that Sonny Angels are meant to bring. Use uplifting and positive language.
• •Highlight the "Surprise" Element: Continuously emphasize the excitement and anticipation of the blind box experience. Use words like "discover," "secret," "surprise," "mystery."
• •Use Playful and Whimsical Language: Incorporate words that evoke cuteness, charm, and imagination (e.g., "adorable," "tiny," "cherub," "magical," "dreamy," "whimsical").
• •Foster a Sense of Community: Address collectors directly, encourage sharing, and use inclusive language that makes them feel part of the Sonny Angel family.
• •Keep it Visually Evocative: Even in text, try to paint a picture of the dolls' cuteness and the joy of collecting them. Refer to their unique headgear and charming expressions.

Social Perception

Highly Collectable and Trendy, Source of Joy and Comfort, Fun and Engaging Hobby, "Kidult" Phenomenon, Community Building, Potentially Addictive, Value Fluctuation

Copy Examples

• •Homepage Banner (for a retailer like Mashed Potato UK): "Unlock a little pocket of happiness! ✨ Which adorable Sonny Angel will you discover today? Dive into the latest series – your new tiny friend awaits!"
• •Product Description (Sonny Angel series): "Get ready for a sprinkle of surprise! Each Sonny Angel blind box holds a secret cherub, dressed in the cutest [Series Theme, e.g., 'fruit-inspired'] headgear. Will you find the rare one? Collect them all and let the joy begin!"
• •Social Media Post (Instagram/TikTok - accompanying an unboxing video): "That feeling when you unbox a new Sonny Angel! 😍 Who are you hoping to find in the [Series Name] collection? Show us your shelfie! #SonnyAngelUK #BlindBoxMagic #HeMayBringYouHappiness #CollectTheCute"
• •Email Newsletter Subject Line: "Psst... New Sonny Angel Arrivals + A Sprinkle of Surprise!"
• •Promotional Text for a Limited Edition: "Don't miss out! A very special (and very cute) Limited Edition Sonny Angel series has just landed. Once they're gone, they're gone! Adopt yours before it's too late and add a rare gem to your collection."