Brand Tone

Approachable & Friendly, Educational & Informative, Playful & Enthusiastic, Sophisticated yet Accessible, Engaging & Interactive

Brand Values

• •Discovery & Learning
• •Fun & Entertainment
• •Social Connection & Shared Experiences
• •Accessibility (in wine knowledge)
• •Quality

Best Practices

• •Prioritize Playfulness: Always inject an element of fun and enjoyment. Use enthusiastic language and focus on the experience. (e.g., "Get ready to giggle your way through grape varietals!").
• •Educate Gently: Share knowledge in an accessible, jargon-light manner. If technical terms are used, explain them simply. Frame learning as discovery, not a lesson. (e.g., "Unlock the secrets of terroir, one sip at a time!").
• •Emphasize "Togetherness": Highlight the social and communal aspects of the game. Use words that evoke sharing and connection. (e.g., "Gather your crew," "The perfect pairing for friends and fun").
• •Be Encouraging & Inclusive: Ensure the copy makes everyone feel welcome, regardless of their current wine knowledge. Avoid language that could be perceived as exclusive or pretentious. (e.g., "No wine snobs allowed – just pure, unadulterated fun!").
• •Use Questions to Engage: Prompt interaction and curiosity. Make the audience feel like part of the Sommify community. (e.g., "Think you can tell a New World from an Old World wine? Let's find out!").

Social Perception

Innovative & Unique, Genuinely Fun, Effective Learning Tool, Great for Groups, High-Quality Gift, Reduces Intimidation

Copy Examples

• •Headline: Uncork Your Inner Sommelier! Body: Tired of wine-tasting feeling like a test? Sommify is the hilariously fun blind tasting game that turns learning about wine into your new favorite party trick. Gather your friends, pour a glass, and let the discovery begin! #SommifyAdventure
• •Headline: Game Night Just Got a Grape Upgrade. Body: Ditch the same old board games. With Sommify, you’ll laugh, learn, and maybe even find your next favorite bottle. Ready to swirl, sniff, and guess your way to victory? Shop Sommify now! #WineGameFun
• •Headline: Sip Happens. Learn Why. Body: Ever wonder what makes a Cabernet different from a Merlot? Sommify makes wine education an exciting journey, not a lecture. Play your way to wine wisdom. It's learning, but with more wine! #LearnWithSommify
• •Headline: Host the Tasting Party Everyone Talks About! Body: Sommify is your secret weapon for an unforgettable get-together. Break the ice, spark conversations, and watch your friends discover their hidden wine talents. No expertise required, just a thirst for fun! #SocialSipping
• •Headline: From Novice to Know-It-All (The Fun Way!). Body: Intimidated by wine lists? Not anymore! Sommify gently guides you through the world of blind tasting, building your confidence one delicious sip at a time. Discover the joy of wine with Sommify. #WineConfidence