Brand Tone

Elegant & Sophisticated, Aspirational & Empowering, Conscious & Thoughtful, Understated & Confident

Brand Values

• •Quality Craftsmanship
• •Timeless Design
• •Female Empowerment
• •Ethical & Sustainable Practices
• •Elegance & Sophistication

Best Practices

• •Embrace Understated Language: Avoid overly casual slang, excessive exclamation points, or hype. Opt for sophisticated, evocative, and descriptive words.
• •Focus on "Her": Center the narrative around the customer – her desires, her confidence, her experiences. Use language that empowers and resonates with her aspirations.
• •Highlight Quality and Timelessness: Consistently weave in mentions of superior materials, craftsmanship, and the enduring nature of the designs, subtly contrasting with fast fashion.
• •Maintain Visual-Verbal Harmony: Ensure that the copy always complements the elegant and aspirational imagery used across all platforms. The words should enhance the visual story, not detract from it.
• •Infuse Ethical Considerations Naturally: When mentioning sustainability or ethical production, do so in a way that feels integral to the brand's quality commitment, rather than as a forced add-on. Authenticity is key.

Social Perception

A luxury or premium swimwear/resort wear label, Stylish and fashion-forward, A brand for confident women, Increasingly recognized for its ethical considerations, Aspirational

Copy Examples

• •Instagram Post (Image: Woman in Soma swimwear on a secluded beach): Discover the quiet allure of timeless design. Our [Product Name] swimsuit, crafted for enduring elegance and sun-drenched days. #SomaTheBrand #LuxurySwimwear #TimelessElegance
• •Product Description (Website): Experience the embrace of pure sophistication with our [Product Name] one-piece. Meticulously crafted from premium recycled fabrics, it features a flattering [Specific Detail, e.g., sculpted neckline] and offers unparalleled comfort and timeless style. Designed to empower, destined to explore.
• •Email Newsletter Subject Line: Your Escape Awaits: Unveiling New Resortwear Treasures (Body Snippet): Step into a world of refined elegance with our latest resortwear collection. Each piece is thoughtfully designed to accompany you on your most memorable journeys, blending luxurious comfort with sophisticated style.
• •Facebook Ad (Carousel showing different swimwear): Headline: Confidence, Woven In. Body: Elevate your moments by the water. Soma The Brand offers impeccably crafted swimwear that celebrates your form and inspires adventure. Explore the collection.
• •TikTok Video Caption (Video showing the versatility of a resort wear piece): From sunrise swims to sunset soirées. ✨ Our [Product Name] transitions effortlessly. How would you style yours? #SomaStyle #ResortWear #EthicalFashion #LuxuryTravel