Brand Tone

Informative, Reliable, Approachable, and Solution-Oriented

Brand Values

• •Quality and Durability
• •Solutions and Innovation
• •Trust and Reliability
• •Customer Focus (aspired)
• •National Pride

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (Informative, Reliable, Approachable, Solution-Oriented), key messaging points, preferred terminology (and terms to avoid), and provide examples. Share this with everyone creating content.
• •Prioritize Clarity and Information: Ensure all copy clearly explains product benefits, features, and how they solve customer problems. Avoid overly technical jargon where a simpler explanation will suffice, but always provide access to detailed specs for those who need them.
• •Emphasize Durability and Quality Consistently: Reinforce the 'products for a lifetime' message and the quality of materials/manufacturing in relevant communications. Use keywords like 'certified,' 'guaranteed,' 'resistant,' 'durable.'
• •Be Solution-Oriented in All Communications: Frame products and services as answers to specific customer needs or pain points. Use a helpful, problem-solving approach, especially in customer service interactions and FAQs.
• •Maintain Authenticity and National Pride Subtly: Continue to mention 'Made in Chile' or 'Chilean industry' where appropriate, fostering a connection with the local market, but ensure it doesn't overshadow the primary message of quality and reliability for all potential customers. Review and adapt content for different platforms while keeping the core tone intact.

Social Perception

Generally Positive among engaged followers, Seen as a provider of essential infrastructure, Concerns exist regarding consistency, Perceived as established and knowledgeable.

Copy Examples

• •Instagram Post (Image: A clean installation of a Ceroplas water tank at a home): Secure your family's water supply with Ceroplas. Our tanks, built for a lifetime, offer the quality and durability your home deserves. Learn more about our certified solutions. #Ceroplas #WaterSolutions #MadeInChile #HomeImprovement #Quality
• •Facebook Ad (Targeting: Homeowners in rural/semi-rural areas): Tired of water shortages? Ceroplas offers robust and reliable water storage solutions tailored to your needs. From cisterns to complete septic systems, invest in peace of mind. Get a quote today! #CeroplasChile #WaterStorage #RuralLiving #ReliableSolutions
• •TikTok Video Script (Short, dynamic visuals of product features): (Voiceover - energetic but clear): Need a septic system that *actually* works? Ceroplas brings you certified, easy-to-install fosas sépticas designed for maximum efficiency. Say goodbye to worries, hello to tranquility! #Ceroplas #SepticTank #ProblemSolved #WaterManagement #EcoFriendly
• •Website Banner (Homepage): Ceroplas: Chilean Engineering for Your Water. Discover our certified range of tanks, septic systems, and treatment plants – built to last, designed to perform.
• •Email Marketing Snippet (Subject: Ensure Water Quality with Ceroplas): Don't compromise on your water. At Ceroplas, we provide industry-leading water treatment and storage solutions, backed by years of experience and Chilean quality. Explore our innovative products designed for efficiency and durability.