Brand Tone

Performance-Oriented, Expert/Scientific, Motivational & Supportive, Energetic & Dynamic, Aspirational, Approachable Expertise

Brand Values

• •Efficacy & Results
• •Quality & Safety
• •Innovation
• •Support for Athletes
• •Passion for Sport
• •Health & Well-being

Best Practices

• •Understand Your Athlete: Always write with the dedicated, performance-driven individual in mind. Use language that resonates with their aspirations, challenges, and commitment.
• •Balance Expertise with Accessibility: While highlighting the science and efficacy is key, avoid overly technical jargon that could alienate a broader audience. Explain benefits clearly and concisely.
• •Be Action-Oriented and Energetic: Use strong verbs and dynamic language that reflects the world of sports and physical activity. Keep sentences impactful and avoid passive voice where possible.
• •Inspire and Motivate: Infuse copy with a sense of possibility and encouragement. Position Stimium not just as a product provider, but as a partner in the athlete's journey to success.
• •Maintain Credibility through Specificity: Instead of vague claims, hint at the tangible benefits and scientific backing. For example, instead of 'makes you better,' try 'formulated for enhanced endurance and faster recovery.' This reinforces the expert positioning.

Social Perception

A specialized sports nutrition brand, Credible and scientifically-backed, Performance-enhancing, Associated with dedicated athletes, A premium or high-quality option

Copy Examples

• •Unleash your peak performance. Stimium [Product Name] Gel delivers scientifically formulated, rapid-release energy to power you through your toughest challenges. Fuel your ambition.
• •Recover stronger, conquer tomorrow. Stimium [Product Name] supports optimal muscle repair and growth, so you're always ready for the next session. The science of recovery, bottled.
• •Pushing boundaries, every single day. That's the spirit. Stimium is here to fuel your journey to greatness. #Stimium #PerformanceNutrition #TrainHarder #AchieveMore
• •Elevate Your Performance. Discover Stimium's advanced sports nutrition, trusted by athletes to unlock their potential. Scientifically designed for results you can feel.
• •What are your big training goals this month? Share them below! At Stimium, we're passionate about supporting your journey with targeted nutrition for every challenge. #StimiumSport #AthleteSupport #NutritionGoals