Brand Tone

Direct and Benefit-Oriented, Promotional and Urgent, Reassuring and Trust-Building, Enthusiastic and Positive

Brand Values

• •Convenience/Simplicity
• •Innovation and Quality
• •Customer Support

Best Practices

• •Focus on Solutions and Benefits: Always frame product descriptions and ad copy around how the product solves a customer's problem or improves their life, using clear and direct language (e.g., "Olvídate de costosas visitas al salón...").
• •Consistently Highlight Trust Factors: Regularly include reminders of free shipping, cash on delivery, warranties, and professional support in various communications to reassure customers.
• •Use Clear Calls to Action: Employ direct and action-oriented phrases like "¡NO ESPERES MAS!", "SOLICITALO AQUI Paga al Recibir," "Compra nuestros productos" to guide the user.
• •Use Accessible Language: The language should be accessible to a broad audience, reflecting the mission to make daily activities "más simples y eficientes."
• •Ensure Accuracy: Ensure accuracy in all communications, including external links like social media, to avoid confusion.

Social Perception

Generally positive due to good product feedback, but potentially confusing due to similar business names and misdirected social media links. Perception is likely tied to direct e-commerce experience.

Copy Examples

• •Transforma tu look en solo 5 minutos...
• •¡TE TENEMOS LA SOLUCION PERFECTA!
• •¡NO ESPERES MAS!
• •OFERTA VALIDA SOLO POR HOY
• •devolviéndote un cabello negro y brillante que resalta tu juventud y confianza