Brand Tone

energetic, adventurous, and friendly. Also projects a sense of reliability and innovation. The inclusion of pet-friendly products adds a caring and inclusive dimension.

Brand Values

• •Enjoyment of Water Activities: Their core mission is to help people spend more time on the water and enhance that experience.
• •Innovation and Quality: They emphasize their use of marine-grade materials and drop-stitch technology for durable and high-performing inflatable products.
• •Portability and Convenience: A major selling point is that their inflatable products are easy to transport, store, and set up.
• •Versatility and Fun: Products are designed for a wide range of activities, from leisure and relaxation to more active watersports, and for various users including families and pet owners.
• •Community: Encouraging user-generated content and showcasing customers enjoying their products fosters a sense of community among water enthusiasts.

Best Practices

• •Use Active and Energetic Language: Employ verbs that convey movement, excitement, and enjoyment (e.g., "explore," "launch," "discover," "splash," "glide").
• •Focus on the Experience and Benefits: Highlight the fun, freedom, convenience, and memories created by using Solstice products, not just the features.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fellow water enthusiast. Use inclusive language ("your," "we," "us").
• •Incorporate User-Generated Content Language: Reflect the authentic excitement seen in customer photos and videos. Use hashtags that encourage community engagement.
• •Emphasize Ease and Portability: Consistently remind customers how simple Solstice products are to transport, store, and use, making water activities more accessible.

Social Perception

Positive: Customers generally perceive Solstice Watersports products as fun, stable, and good value for money, particularly appreciating their portability and ease of inflation. The inflatable docks and Pup Planks often receive positive mentions for enhancing recreational water activities. Mixed/Negative: Some customers have reported issues with product durability, specifically leaks developing in some inflatable items after a period of use.

Copy Examples

• •Headline: Unleash Your Inner Explorer! Body: From serene lakes to winding rivers, our inflatable kayaks are your ticket to adventure. Lightweight, durable, and ready in minutes. Where will Solstice take you next? #SolsticeAdventures #PaddleLife
• •Headline: Make a Splash Without the Hassle! Body: Say goodbye to bulky gear! Our inflatable paddleboards pack down small but deliver big on fun and stability. Inflate, explore, repeat. #SolsticeSUP #EasyAdventure
• •Headline: Your Floating Oasis Awaits. Body: Transform any patch of water into your personal paradise with a Solstice inflatable dock. Perfect for lounging, launching, or just soaking up the sun with your crew (and pups!). #SolsticeDocks #WaterLifestyle
• •Headline: Pawsitively Awesome Water Days! Body: Don't leave your furry friend behind! Our Pup Plank makes it easy and safe for your dog to join in on all the water fun. Because adventures are better together. #SolsticePupPlank #DogsOfWater
• •Headline: Weekend Vibes, Inflated. Body: Grab your Solstice gear and get ready for an epic weekend on the water! Easy to pack, quick to set up, and guaranteed fun for everyone. What are you waiting for? #SolsticeWatersports #FunOnTheWater