Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Authentic & Quality-Focused, Accessible & Welcoming, Community-Oriented, Modern & Engaging

Brand Values

• •Passion for Music
• •Authenticity
• •Quality
• •Expertise & Education
• •Customer Support & Guidance
• •Accessibility
• •Tradition & Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the core brand values, mission, target audience, and the specific dos and don'ts for tone (e.g., words to use/avoid, level of formality, use of humor, emotion). Share this with anyone creating content.
• •Always Emphasize Passion and Authenticity: Whether describing a product, announcing an event, or interacting online, let the genuine love for music and the commitment to authentic, quality instruments shine through. Use evocative language that speaks to the soul of the music.
• •Balance Expertise with Accessibility: While showcasing deep knowledge of oriental music and instruments, ensure the language remains welcoming and understandable to beginners. Avoid overly technical jargon unless explained. Frame expertise as a way to help and guide customers.
• •Adapt to the Platform, but Maintain Core Values: While the style might be more informal and trend-driven on TikTok versus a detailed blog post, the underlying values of passion, quality, and authenticity should remain consistent. The enthusiasm can be expressed differently but should always be present.
• •Engage Like a Fellow Musician: In customer interactions, social media comments, and even product descriptions, write as if you're talking to a fellow music enthusiast. Share excitement, offer helpful advice, and foster a sense of community around the shared love for music.

Social Perception

Positive (based on website reviews), Respected in its Niche, Specialized Retailer, Trustworthy (based on FranceVerif), Engaging Online Presence

Copy Examples

• •Instagram Post (showcasing a new Oud): Feel the soul of the Orient. ✨ Our latest arrival, this handcrafted Oud, sings with centuries of tradition and unmatched quality. Each string resonates with passion, waiting for your story to unfold. Beginner or maestro, we’ll guide you to your perfect sound. Visit us in Paris or online. #Solistos #Oud #MusiqueOrientale #HandcraftedMusic #AuthenticInstruments
• •Facebook Ad (promoting music courses): Unlock your musical talent! 🎶 At Solistos, we believe everyone has a melody within. Our expert-led oriental music courses are designed for all levels. From the intricate Maqams to the soulful Taqsim, discover the joy of playing. Join our passionate community! Learn more & enroll: [Link] #SolistosMusicSchool #LearnMusic #OrientalMusicLessons #ParisMusic #PassionForMusic
• •TikTok Video Caption (Quick instrument demo): 🔥 Sound on! 🔥 This [Instrument Name] is pure 🔥! Ever wanted to play? We got you! Easy to start, sounds amazing. Drop a 🎵 if you love this vibe! #OrientalBeat #InstrumentDemo #[InstrumentName] #Solistos #MusicShop #Paris #PassCulture
• •Website Banner (General): Solistos: Where Passion Meets Tradition. Discover authentic, handcrafted oriental & world instruments. Quality you can hear, expertise you can trust. Start your musical journey today. #SolistosParis #AuthenticInstruments #QualityCraftsmanship
• •Email Newsletter Snippet (New Arrivals & Luthier Service): Dear Music Lover, This month, Solistos welcomes a stunning collection of handcrafted Saz, each with its own unique voice. Plus, remember our Luthier services are here to keep your cherished instruments in perfect harmony. We're more than a shop; we're your partners in music. Explore What's New: [Link] Book a Luthier Appointment: [Link] #Solistos #NewArrivals #Luthier #MusicalInstruments #PassionShared