Brand Tone

caring, informative, and aspirational

Brand Values

• •Well-being
• •Quality
• •Customer-centricity
• •Education & Transparency
• •Comfort & Luxury

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document detailing the brand's tone (caring, informative, aspirational), key messaging pillars, "do's and don'ts" for language, and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Emphasize Benefits Over Features, with a Caring Approach: While features are important, always tie them back to how they benefit the customer's well-being, comfort, or sleep quality. Frame these benefits with empathy, showing understanding of their sleep challenges.
• •Maintain an Educational Yet Accessible Stance: When explaining the science or benefits of materials like silk, do so in a way that is easy to understand, avoiding overly technical jargon. Position the brand as a knowledgeable and trustworthy resource.
• •Use Aspirational Language and Imagery Consistently: Ensure that the language used in copy, alongside visuals, reflects the desired sense of luxury, self-care, and the positive outcomes of better sleep. Words like "discover," "unlock," "transform," and "experience" can be effective.
• •Adapt Tone Slightly for Different Channels, While Keeping Core Values Intact: While the core tone remains caring, informative, and aspirational, the expression might vary slightly. For example, social media like TikTok might allow for a more conversational and playful interaction, but the underlying message of improving sleep and well-being should persist. Always ensure the language aligns with the brand's values of quality and customer-centricity.

Social Perception

Positive for Product Efficacy: Customers generally perceive Solis Sleep products, particularly their specialized pillows and eye masks, as effective in addressing issues like neck pain, light disturbance, and overall sleep quality. Many reviews express satisfaction and noticeable improvements in sleep. Appreciation for Comfort and Quality: The luxurious feel of silk products and the comfort of items like memory foam pillows are frequently highlighted. Responsive Customer Service: Some reviews indirectly suggest good customer service through mentions of satisfaction guarantees and easy returns. Engaging on Social Media: TikTok content shows engagement with users, offering discounts and responding to comments, fostering a sense of community. Association with Sleep Solutions: The brand is clearly associated with providing solutions for better sleep, whether through their core silk products or related items featured on their site like grounding bed sheets or aromatherapy diffusers.

Copy Examples

• •Headline: Tired of restless nights? Body: Discover the science-backed comfort of Solis Mulberry Silk Pajamas. Designed to be naturally thermoregulating and hypoallergenic, they caress your skin and soothe you into the deep, restorative sleep you deserve. Wake up feeling refreshed and revitalized. #SolisSleep #SilkComfort #SleepScience
• •Headline: Unlock Your Best Sleep. Naturally. Body: At Solis Sleep, we believe quality sleep is the foundation of well-being. Our luxurious silk eye masks and pillowcases do more than just feel incredible – they help reduce skin irritation and sleep wrinkles. Invest in your rest, invest in yourself. #LuxurySleep #SkincareSleep #SolisWellness
• •Headline: Your Sanctuary Awaits. Body: Transform your bedroom into a haven of tranquility with Solis Sleep. From our gentle silk pillowcases to our light-blocking eye masks, every detail is crafted for your ultimate comfort and deepest sleep. Experience the Solis difference tonight. #SleepSanctuary #SelfCareJourney #PeacefulNights
• •Headline: The Secret to Waking Up Radiant? Body: It's not just about the hours you sleep, but the quality. Solis Mulberry Silk Pillowcases are more than a luxury – they're an overnight beauty treatment. Minimizing hair frizz and being kind to your skin, they ensure you greet the morning looking and feeling your best. #SilkBeauty #HealthyHair #SolisGlow
• •Headline: Sleep Soundly, Live Fully. Body: Don’t let poor sleep hold you back. Solis Sleep offers thoughtfully designed solutions to help you achieve the restorative rest your body needs. Explore our collection and start your journey to brighter days and more energized mornings. #BetterSleepBetterLife #WellnessJourney #SolisEnergy