Brand Tone

Professional, Trustworthy, Expert, Passionate, Exclusive & Discerning, Service-Oriented

Brand Values

• •Trust/Security
• •Expertise
• •Quality/Authenticity
• •Passion
• •Transparency
• •Customer Satisfaction

Best Practices

• •Prioritize Trust and Expertise: Consistently use language that reassures customers of the authenticity of the watches and the knowledge of the staff. Words like 'certified,' 'expert,' 'authentic,' 'secure,' and 'guaranteed' should be staples, used appropriately.
• •Maintain a Professional and Refined Voice: Avoid overly casual slang or jargon that doesn't align with the luxury market. The language should be clear, confident, and sophisticated, mirroring the quality of the products.
• •Highlight Passion and Craftsmanship: Weave in language that conveys a deep appreciation for the art of watchmaking. This connects with enthusiasts and educates newer buyers on the value beyond just the brand name.
• •Be Clear and Informative: Especially with high-value pre-owned items, provide detailed and accurate descriptions. Transparency in product condition, provenance (if known), and service history builds credibility.
• •Ensure Consistency Across All Touchpoints: The tone used on the website (product descriptions, about us, service pages) should be mirrored in any potential (future) social media, email communications, and even in-person interactions at the showroom. Create a simple brand messaging guide if necessary.

Social Perception

For those aware of the brand, the perception is likely one of a specialist, high-end dealer focused on security and expertise in luxury watches. The lack of a strong, easily discoverable online review profile or social engagement means their reputation is probably built more on word-of-mouth within the watch enthusiast community or local client base. The confusion with another similarly named online store selling smartwatches could potentially dilute brand recognition or cause minor confusion for people searching online if they are not careful.

Copy Examples

• •Solidklokke: Your Trusted Partner in Pre-Owned Luxury Timepieces Since 2015. Authenticity. Expertise. Value.
• •At Solidklokke, our passion for horology is matched only by our commitment to secure transactions and expert valuations. Discover a curated collection of the world's finest pre-owned watches, backed by years of dedicated experience.
• •Understanding the true value of your luxury watch requires specialist knowledge. Solidklokke offers meticulous, expert valuation services, ensuring you receive a fair and transparent assessment.
• •This pre-owned Rolex Submariner has been rigorously inspected by our in-house experts to guarantee authenticity and exceptional condition. Invest with confidence at Solidklokke.
• •Whether buying, selling, or seeking expert advice on your luxury timepiece, Solidklokke provides a discreet and professional service. Visit our Tønsberg showroom or contact us today.