Brand Tone

Personal & Welcoming, Inclusive & Empowering, Nature-Inspired & Artisanal, Trustworthy & Customer-Oriented

Brand Values

• •Individuality & Uniqueness
• •Inclusivity & Diversity
• •Handcrafted Quality & Natural Materials
• •Connection to Nature
• •Customer Satisfaction

Best Practices

• •Always Emphasize Individuality and Uniqueness: Use phrases that make the customer feel seen and celebrated for who they are (e.g., "as unique as you," "celebrate your style," "crafted for your story").
• •Champion Inclusivity in Language: Consistently mention size diversity and the availability of a wide range of sizes. Use empowering language that promotes body positivity and self-acceptance.
• •Highlight the "Handcrafted" and "Natural" Aspects: Remind customers of the artisanal quality and the natural materials used. Words like "handcrafted," "artisanal," "natural stones," "sea-inspired" reinforce these values.
• •Maintain a Warm, Welcoming, and Slightly Evocative Tone: Draw inspiration from nature (sea, sun) and use friendly, approachable language. The tone should feel personal, as if speaking directly to a friend.
• •Focus on Empowerment and Confidence: Position the jewelry not just as an accessory, but as something that enhances the wearer's natural beauty and confidence. Connect the jewelry to self-expression and feeling good.

Social Perception

Customers likely perceive Solemara as a go-to brand for stylish, handcrafted silver jewelry, especially if they require non-standard or plus sizes. The emphasis on natural materials and unique designs may appeal to those seeking distinctive, artisanal pieces rather than mass-produced items. The brand likely resonates with individuals who value inclusivity and appreciate a company that caters to a diverse range of body types.

Copy Examples

• •Instagram Post Caption: Embrace your unique sparkle. ✨ Just like the sea creates one-of-a-kind treasures, our handcrafted silver jewelry is made to celebrate you. Find your perfect fit and let your story shine. #SolemaraJewelry #HandcraftedWithLove #UniqueAsYou #SizeInclusiveJewelry #BalticSeaInspired
• •Facebook Ad Headline: Finally! Stunning Silver Jewelry That Truly Fits. Discover Solemara's size-inclusive collection of handcrafted rings, bracelets, and more.
• •Website Homepage Banner Text: Inspired by Nature, Crafted for You. Solemara: Unique, handcrafted silver jewelry in every size. Because beauty knows no limits.
• •Email Newsletter Snippet: Hello [Customer Name], feel the warmth of the sun and the calm of the sea in our latest handcrafted arrivals. Each Solemara piece is a little reminder that you're beautifully unique. P.S. Did you know we lovingly create rings up to size 78?
• •Product Description Opening: Meet your new favorite statement piece, as individual as your journey. This [Product Name] is lovingly handcrafted from 925 sterling silver and [mention specific stones/pearls], designed to feel like it was made just for you. Available in a wide range of sizes because everyone deserves to shine.