Brand Tone

Passionate & Enthusiastic, Community-Focused & Engaging, Friendly & Approachable, Trustworthy & Authentic, Informative & Helpful

Brand Values

• •Authenticity
• •Choice
• •Ease (Convenience)
• •Customer Experience
• •Care and Passion
• •Collaboration
• •Community Building

Best Practices

• •Always Lead with Passion: Ensure all copy, whether it's a product description or a social media post, conveys genuine enthusiasm for Korean culture, K-Pop, and K-Beauty. Staff should be encouraged to share their own (appropriate) fandom and knowledge.
• •Prioritize Authenticity and Transparency: Consistently highlight that all products are official and sourced directly from Korea. Be clear about pre-orders, shipping, and any potential delays to build and maintain trust.
• •Foster a Sense of Community: Use inclusive language ("our community," "fellow fans"). Encourage interaction by asking questions, running polls, and featuring user-generated content (with permission). Frame events as opportunities for fans to connect.
• •Maintain a Friendly and Approachable Voice: Use a conversational and welcoming tone. Avoid overly formal or technical jargon unless explaining specific product benefits. Respond to comments and DMs in a helpful and personable manner. Emojis can be used appropriately to enhance friendliness.
• •Be Informative and Empowering: Provide clear, concise information that helps customers make informed decisions. Highlight the "ease" value proposition (e.g., handling customs fees). Create content that educates customers about K-Beauty routines or introduces new K-Pop artists, positioning Sokollab as a knowledgeable guide.

Social Perception

Trusted Source, Community Hub, Knowledgeable & Passionate, Accessible, Positive & Friendly

Copy Examples

• •Instagram Post (New Album Release): "Calling all [Fandom Name]! 🌟 Get ready to scream because the new [Artist/Group Name] album, '[Album Title],' has officially landed at Sokollab! 🎉 Dive into the incredible new tracks and grab your copy before it flies off the shelves. We only stock 100% official albums because we love supporting our faves just as much as you do! Link in bio to shop now or visit us in London & Birmingham! #Sokollab #KPop #NewMusic #[ArtistName] #[AlbumTitle] #AuthenticKPop"
• •Website Banner (K-Beauty Promotion): "Unlock Your Glow! ✨ Discover the secrets of K-Beauty with our curated collection of authentic skincare and makeup, straight from Korea. From cult classics to the latest innovations, find everything you need for radiant skin. Stress-free shopping, always official. Your K-Beauty journey starts here! #SokollabBeauty #KoreanSkincare #KBeautyUK #AuthenticBeauty"
• •Tweet (In-Store Event): "Get ready, London! 🎤 We're thrilled to host a special message wall event for [Artist's Name] upcoming visit! Come down to our Soho store from [Date] to [Date] and leave your heartfelt messages for them to see! Let's show them the UK love! ❤️ #SokollabEvents #[ArtistName]InLondon #KPopCommunity #UKFans"
• •Facebook Ad (General Brand Awareness): "Your official K-Pop & K-Beauty haven in the UK! 🇬🇧 Sokollab was born from a passion for Korean culture, bringing you authentic albums, must-have merch, and the best in Korean skincare. With stores in London & Birmingham + easy online shopping (we handle the import fees!), connecting with your faves has never been simpler. Join our community! Learn more: [Link to About Us page] #Sokollab #KoreanCultureUK #OfficialKPop #KBeautyStore #SupportArtists"
• •TikTok Video Script (Store Tour/New Arrivals): *(Upbeat K-Pop music playing)* Visual: Quick cuts of new albums, popular beauty products, store interior. Voiceover (Energetic, friendly): Hey K-Pop and K-Beauty lovers! 👋 Your Sokollab team here with a sneak peek of this week's hottest drops! 🔥 From [mention a new album] to restocks of your fave [mention a beauty brand], we've got you covered. Everything 100% official, always! Come say hi at our London or Birmingham stores, or shop online 24/7! What are you hoping to find? Let us know in the comments! 👇 #Sokollab #KPopShop #KBeautyHaul #LondonKPop #BirminghamKPop #[RelevantArtistHashtags]"