Brand Tone

Helpful and Informative, Aspirational and Stylish, Innovative and Quality-Focused, Customer-Centric and Engaging

Brand Values

• •Enhancing Beauty and Style
• •Quality and Innovation
• •Customer Empowerment
• •Originality and Creativity
• •Customer Satisfaction

Best Practices

• •Always Emphasize Quality and Innovation: Use words like 'premium,' 'luxury,' 'handcrafted,' 'patented,' and 'innovative' to reinforce the brand's commitment to high-quality, unique products.
• •Maintain a Helpful and Supportive Voice: Provide clear instructions, offer styling tips, and ensure customer service touchpoints are solution-oriented and friendly.
• •Inspire with Style and Confidence: Use aspirational language that speaks to enhancing beauty and achieving a desired look. Connect products to feelings of confidence and style.
• •Showcase Versatility and Ease of Use: Highlight how products can be used for various occasions and how simple they are to apply or incorporate into daily routines.
• •Be Authentic and Transparent: Share the brand story and values. Acknowledge customer feedback (where appropriate in broader communications, not necessarily in every ad) and clearly state policies like returns and shipping.

Social Perception

Positive Feedback on Product Functionality, Appreciation for Customer Service (in some instances), Mixed Customer Reviews Overall, Brand Loyalty, Mid-Range Performance Perception, Online Engagement

Copy Examples

• •Transform your look in seconds! Our [Product Name] extension, crafted from 100% Remy human hair, offers instant volume and a flawless blend for that effortlessly chic Soho style.
• •Discover the secret to a perfect updo, every time. Our patented [Product Name] hairpiece provides a secure, comfortable fit, making it your go-to for everything from daily glam to special occasion shine. See our tutorial to get the look!
• •Tired of bad hair days? Soho Style is here to help you enhance your natural beauty with our premium hair accessories and extensions. Innovative designs, quality you can feel. What look will you create today?
• •From a single cart to a global style destination, Soho Style has been empowering women to express their unique beauty for over 20 years. Experience the difference of handcrafted quality and innovative design.
• •Unlock your inner stylist with Soho Style! Explore our wide range of hair extensions and accessories, from subtle enhancements to dramatic transformations. Need help finding your perfect match? Our experts are here to guide you.