Brand Tone

Performance-Oriented & Confident, Modern & Direct, Problem/Solution Focused, Approachable & Player-Centric

Brand Values

• •Innovation & Quality
• •Performance Enhancement
• •Player Comfort & Protection
• •Practicality & Convenience
• •Passion for Football

Best Practices

• •Focus on the Player's Benefit: Always frame product features in terms of how they directly benefit the player – improved performance, greater comfort, enhanced protection, less distraction.
• •Use Strong, Active Language: Employ verbs and descriptors that convey energy, strength, and superiority (e.g., 'dominate,' 'elevate,' 'unleash,' 'engineered,' 'ultimate').
• •Be Direct and Concise: Especially in social media, get straight to the point. Highlight the key advantage or solution quickly. Use clear, unambiguous language.
• •Incorporate a Confident (but not arrogant) Voice: Believe in the quality and innovation of the products. Let this confidence shine through in the copy, assuring players they are getting top-tier gear.
• •Maintain Visual and Linguistic Consistency: While adapting to platform specifics (e.g., TikTok's informality vs. website's product descriptions), ensure the core messages of quality, performance, and player-centric solutions remain consistent. Use similar terminology and highlight the same core values across all channels. Ensure any Dutch-language content mirrors the tone of English content.

Social Perception

Positive Customer Feedback, Emerging Brand, Specialized & Niche

Copy Examples

• •Headline: Stop Adjusting. Start Playing. Body: Tired of shin guards that slip and slide? Our Carbon Guards with GripGuard Straps lock in place, so your focus stays on the net, not your gear. Lighter. Stronger. Unstoppable. #ProtectYourGame
• •Headline: Feel the Difference Carbon Makes. Body: Why settle for bulky when you can have feather-light strength? Sockrguards Carbon Shin Guards are engineered for elite protection without weighing you down. Elevate your speed, dominate the pitch.
• •Headline: Your Season, Your Socks. Perfected. Body: From frosty winter mornings to scorching summer matches, our Footless Socks adapt. Optimal warmth or airy coolness, always with superior moisture-wicking and a second-skin feel. Game-changing comfort, all year round.
• •Headline: The Secret Weapon Against Slipping Guards? It's GuardFit. Body: That annoying mid-game shin guard shuffle? History. Our GuardFit Shin Pad Holders offer a breathable, secure pocket that keeps your protection exactly where it needs to be. Play with confidence. Play without distraction.
• •Headline: Ditch the Tape. Embrace the Grip. Body: Reusable. Reliable. Ready for anything. Sockrguards GripGuard Straps give you the ultimate hold for your shin guards and socks, match after match. Save money, reduce waste, and get unbeatable support. Available in your team colours!