Brand Tone

aspirational, health-conscious, responsible, encouraging, supportive, and forward-thinking

Brand Values

• •Health and Wellness
• •Responsibility
• •Natural Ingredients
• •Effectiveness and Trust
• •Innovation

Best Practices

• •Focus on the Benefit, Not the Party: Center the messaging on the positive outcomes of using the product (e.g., feeling great, mental clarity, productivity) rather than glorifying the act of drinking.
• •Use Empowering Language: Employ words that inspire and empower consumers to make healthier choices, such as "recharge," "balance," "support," and "redefine."
• •Maintain a Health-First Approach: Consistently highlight the natural ingredients and the product's role in supporting liver health and overall wellness.
• •Be Authentic and Transparent: Continue to share real customer testimonials and be open about the science behind the product. The money-back guarantee is a powerful tool for this.
• •Educate Your Audience: Create content that informs consumers about the "sober curious" movement, the benefits of mindful drinking, and general wellness tips. This positions the brand as a thought leader and a valuable resource.

Social Perception

Sober Up is generally perceived as a premium, effective, and trustworthy brand. It resonates with a modern demographic that is increasingly "sober curious" and values health and wellness. The association with a seasoned beverage industry executive adds a layer of credibility. The brand is not seen as promoting excessive drinking but rather as providing a means to balance a social life with well-being. The positive media coverage and successful crowdfunding campaign have further solidified its reputation as a legitimate and promising brand in the health and wellness space.

Copy Examples

• •Your Weekend, Redefined. Enjoy the celebration, without the morning-after negotiation. Sober Up helps your body process the night, so you can own the day.
• •The Ultimate Wingman for a Great Night Out. Be your best self tonight and tomorrow. Our natural detox shot supports your liver and keeps you sharp.
• •Cheers to Clear Mornings. Socializing shouldn’t come with a side of regret. Take Sober Up and wake up feeling refreshed and ready for whatever’s next.
• •Balance in a Bottle. Life is about enjoyment and well-being. Sober Up is here to help you have both. A natural blend for a balanced lifestyle.
• •Your Liver's Best Friend. Give your body the support it deserves. Sober Up’s natural ingredients help you detoxify and feel your best, even after a late night.