Brand Tone

Professional, Authoritative, and Passionate

Brand Values

• •Expertise & Knowledge
• •Authenticity & Originality
• •Quality & Craftsmanship
• •Trust & Integrity
• •Heritage & Preservation

Best Practices

• •Prioritize Education over Selling: Frame all communication, from product descriptions to articles, as an opportunity to share knowledge. The sale is a natural consequence of building trust through expertise.
• •Use precise, formal language: Avoid casual slang, overly enthusiastic punctuation, or modern marketing buzzwords. Maintain a lexicon that reflects the historical significance and value of the products (e.g., "provenance," "horology," "escapement," "marquetry").
• •Tell the Story of the Object: Every clock has a history. Research and highlight the maker, the period, the materials, and any known ownership history. This narrative adds immense value and aligns with the brand's passion for heritage.
• •Emphasize Affiliations: Regularly and subtly reference memberships in BAFRA and CINOA in digital and print materials. This is a powerful, third-party endorsement of the brand's values of trust, quality, and integrity.
• •Maintain a Clean, Classic Aesthetic: Ensure all visual branding—from the website layout to any potential print materials—is uncluttered, elegant, and traditional. The visual identity should match the professional, authoritative tone of the copy.

Social Perception

Clients perceive Soames Clocks as a highly reputable, trustworthy, and expert source for significant antique clocks, viewing the relationship as a client-advisor dynamic. The general public has very little awareness due to its niche market. Within the antique and horology community, the brand holds significant credibility and is considered among the elite dealers and restorers due to its affiliations.

Copy Examples

• •A magnificent example of early Georgian elegance, this longcase clock by renowned maker John Smith of London stands as a testament to the pinnacle of English clockmaking. Crafted circa 1730, its beautifully figured walnut case and finely engraved brass dial represent a period of remarkable innovation and artistry. We are privileged to present a piece that has been meticulously preserved, retaining its original movement and remarkable character.
• •Our passion lies in the Golden Age of English horology—a period from 1660 to 1830 when artistry and mechanical genius converged. At Soames Clocks, we are not merely dealers; we are custodians of history. Founded by Matthew and Rachel Soames, our work is driven by a shared reverence for these exceptional timepieces and a commitment to preserving their stories for generations to come.
• •Discover our curated collection of bracket clocks, each a masterpiece of 18th-century ingenuity. From the intricate fretwork of their cases to the complex precision of their movements, these clocks were the centerpieces of discerning households. We invite you to explore these horological treasures, each fully authenticated and documented.
• •Soames Clocks is delighted to announce our participation in the upcoming Antiques & Fine Art Fair. We will be showcasing a selection of exceptional and rare timepieces from the reigns of Charles II to George IV. We welcome you to visit our stand for a private viewing and to discuss the enduring legacy of English clockmaking.
• •This month, our focus turns to the fascinating work of the Knibb family, whose contributions to horology are immeasurable. In our latest article, we explore the mechanical innovations that set their creations apart and feature a recently acquired, and truly outstanding, example of their work. Read more to delve into the story of this horological dynasty.