Brand Tone

Results-Driven & Confident, Aspirational & Desirable, Direct & Informative, Playful, Community-Oriented

Brand Values

• •Efficacy & Results
• •Quality & Science
• •Customer Satisfaction
• •Enhancement of Natural Beauty
• •Cruelty-Free

Best Practices

• •Emphasize Tangible Results: Always lead with the visible benefits and transformations users can expect. Use strong, confident language when describing product efficacy. (e.g., "visibly thicker," "dramatic difference," "real results").
• •Embrace the "Addiction" Theme (Playfully & Positively): Continue to use "Addict" in product names and related marketing copy to reinforce brand recall and the desirable nature of the results. Frame "addiction" as a positive outcome of loving the product's effects.
• •Incorporate Social Proof: Regularly feature genuine customer testimonials, before-and-after photos, and user-generated content. This builds trust and reinforces the brand's claims of efficacy.
• •Maintain a Clean, Confident Visual and Textual Style: Ensure copy is direct, easy to understand, and reflects the modern, polished aesthetic of the brand. Avoid overly complex jargon where simpler, impactful language can be used.
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, or email marketing, the core messages of results, quality, and the "addictive" desirability of the products should be uniform. Develop a brand voice guide to ensure consistency.

Social Perception

Positive for Product Efficacy, Seen as a Premium/Specialty Product, Trusted for Results, Concerns about Side Effects (Minority), Strong Taiwanese Market Presence

Copy Examples

• •Headline: Ready for Your Lash Obsession? Body: Tired of lackluster lashes? Unlock the secret to visibly longer, fuller, and darker lashes with Lash Addict. Our Nano-Peptide Complex is designed to transform your lash line in weeks. Get ready to be So Addicted to your reflection. Your dream lashes are just a swipe away.
• •Headline: Warning: May Cause Extreme Brow Confidence. Body: Introducing Brow Addict – the ultimate conditioning serum for brows that wow. Sculpt, define, and enhance your natural brows for a look so perfect, it’s addictive. Stop dreaming about bold brows and start growing them.
• •Headline: The Only Drama You Need is in Your Lashes. Body: Forget falsies and extensions. Lash Addict delivers jaw-dropping length and volume, naturally. Powered by innovative Cuticurl™ technology, our serum is your daily dose of lash power. See the difference. Feel the addiction.
• •Headline: Lip Service That’s Truly Addictive. Body: Plump, hydrate, and perfect your pout with Lip Addict. Experience luscious, fuller-looking lips that feel as good as they look. One swipe and you'll understand why our users can't get enough. Get So Addicted to your best lips ever.
• •Headline: Join the Addiction. Share Your Transformation. Body: Thousands are already obsessed with their So Addicted results. From dramatically enhanced lashes to perfectly sculpted brows and irresistibly plump lips. What will your story be? Try So Addicted today and prepare for your most confident self. #SoAddictedResults