Brand Tone

Friendly and Approachable, Trustworthy and Established, Helpful and Informative, Community-Oriented, Quality-Focused

Brand Values

• •Family & Heritage
• •Customer Satisfaction
• •Quality and Value
• •Honesty and Respect
• •Community Commitment

Best Practices

• •Emphasize Family & Heritage: Consistently weave the "family-owned since 1948" narrative into communications. This builds trust and differentiates from impersonal chains. Use phrases like "our family," "generations of," "your local."
• •Maintain a Helpful, No-Pressure Voice: Ensure all copy, from social media posts to product descriptions, is informative and customer-centric rather than overtly salesy. Focus on benefits and solutions for the customer.
• •Highlight Quality and Reputable Brands: Regularly mention the quality of materials, craftsmanship (where applicable), and the trusted brands carried. This reinforces the value proposition.
• •Keep it Local and Community-Focused: Use language that resonates with the Lancaster community. Mention local delivery, community ties, and understanding local needs.
• •Be Consistent Across All Channels: Ensure the friendly, trustworthy, and helpful tone is present on the website, social media, email marketing, and in-store communications to create a cohesive brand experience. Regularly review content to ensure it aligns.

Social Perception

Reliable Local Retailer, Knowledgeable and Service-Oriented, Provider of Quality Goods, Traditional and Family-Friendly

Copy Examples

• •Headline: Since 1948, Our Family Has Been Furnishing Yours. Body: At Snyder's Furniture, we're more than just a store; we're a Lancaster tradition. Discover quality furniture, mattresses, and appliances with the friendly service and honest advice you'd expect from a neighbor. No pressure, just generations of expertise. Visit us today and feel right at home. (Tone: Trustworthy, Friendly, Community-Oriented)
• •Headline: Your Dream Living Room, Without the Drama. Body: Tired of pushy salespeople? At Snyder's Furniture, our non-commissioned team is here to help, not hound. Explore top brands like La-Z-Boy and England in a relaxed atmosphere. Plus, enjoy free local delivery! Quality furniture buying, simplified. (Tone: Approachable, Helpful, Customer-Focused)
• •Headline: Quality That Lasts. Service You'll Remember. Body: Investing in your home is investing in your comfort. Snyder's Furniture offers a curated selection of durable furniture, supportive mattresses, and reliable appliances backed by our family promise of quality and value. Let our experts guide you. (Tone: Quality-Focused, Trustworthy, Helpful)
• •Headline: From Our Family to Your Home: Comfort & Style Delivered. Body: For over 75 years, Snyder's Furniture has been helping Lancaster families create homes they love. We offer personalized design advice, quality brands, and free local delivery to make your vision a reality. Experience the Snyder's difference. (Tone: Family-Oriented, Helpful, Trustworthy)
• •Headline: Lancaster's Choice for Furniture Since Your Grandparents Shopped! Body: Snyder's Furniture: Still family-owned, still committed to quality, and still offering that no-pressure shopping experience you deserve. Find everything for your home, from cozy sofas to the latest appliances, right here in Lancaster. (Tone: Established, Community-Oriented, Friendly)