Brand Tone

Caring and Loving, Friendly and Approachable, Quality-Conscious and Trustworthy, Enthusiastic and Positive, Slightly Playful

Brand Values

• •Pet Well-being
• •Quality
• •Customer Satisfaction
• •Pets as Family
• •Style and Comfort

Best Practices

• •Always Prioritize the "Pets as Family" Angle: Every piece of copy, from product descriptions to social media updates, should reinforce this core belief. Use endearing terms for pets and focus on the emotional connection between pets and their owners.
• •Use Warm, Positive, and Inclusive Language: Words like "joy," "happy," "love," "comfort," "we," "us," and "your furry friend" help maintain a friendly and caring tone. Avoid overly technical jargon unless explaining a specific product benefit clearly.
• •Show, Don't Just Tell, the Quality: Instead of just saying "high-quality," briefly mention what makes it so (e.g., "crafted from durable, pet-safe materials," "orthopedic support for ultimate comfort"). This builds trust.
• •Encourage Interaction and Community: Actively ask questions, run contests, and feature customer pets in your copy and social media. This reinforces the approachable and community-focused aspect of the brand.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy matches the imagery used (e.g., happy pets, cozy environments). Develop a simple style guide for common phrases and brand voice to ensure everyone writing copy is aligned.

Social Perception

Positive among its customer base, Seen as a provider of cute and functional pet items, Trustworthy for online shoppers, Engaged with its community (on a small scale), Limited mainstream recognition

Copy Examples

• •Product Ad (New Bed): Sweet dreams are made of this! 🐾 Our new CloudNine Orthopedic Pet Bed gives your furry family member the royal treatment they deserve. Because a happy pet means a happy you. Shop now and let the snuggles begin! #HBOPets #HappyPets #PetComfort
• •Social Media Engagement Post: Tail wags and purrs – that's what we live for! 🥰 Show us your happy pets! Share a photo of your furry friend enjoying their favorite HBO PETS gear using #HBOPetsFamily for a chance to be featured. Let's spread the joy!
• •Email Subject Line (Promotion): Spoil Your Best Friend! ✨ Exclusive Deals Inside for a Happier Pet.
• •About Us Snippet: At HBO PETS, we're more than just a pet store; we're pet parents too. We get it – they're family. That's why every product is chosen with love, ensuring the best for your beloved companions. Welcome to the Home of Happy Pets!
• •Blog Post Title Idea: 5 Ways to Show Your Pet Extra Love This Week (Hint: It Includes Cuddles & Quality Gear!)