Brand Tone

Relaxed & Sophisticated, Nostalgic & Familiar, Curated & High-Quality, Globally-Minded & Cultured, Approachable & Friendly

Brand Values

• •Musical Appreciation & Discovery
• •Quality & Craftsmanship
• •Atmosphere & Ambiance
• •Timelessness & Modernity
• •Accessibility

Best Practices

• •Embrace "Relaxed Sophistication": Use language that is smooth, elegant, and easygoing. Avoid overly technical jargon or aggressive sales talk. Think "inviting" rather than "demanding."
• •Weave in Musicality: Use metaphors and vocabulary related to music, rhythm, and harmony. Connect the merchandise back to the feeling and atmosphere of the music Music Brokers is known for.
• •Highlight Quality & Curation: Subtly emphasize the premium nature of the materials and the thoughtful design of the merchandise, mirroring the "carefully curated repertoire" of the music.
• •Evoke Nostalgia with a Modern Twist: Tap into positive memories and familiar feelings associated with classic sounds, but present the merchandise in a fresh, contemporary way.
• •Stay Authentic & Passionate: Let the genuine love for music and the lifestyle it represents shine through. The copy should feel like it's coming from fellow music enthusiasts.

Social Perception

Positive & Respected, Providers of "Mood Music", Trendsetters in Lounge/Chill-Out Music, Merchandise as an Extension of the Musical Lifestyle

Copy Examples

• •Headline: SNS in the Sun: Your Soundtrack to Sunshine. Wear the Vibe. Body: Drape yourself in the relaxed rhythm of Music Brokers. Our new SNS in the Sun collection is here – premium tees, hoodies, and accessories inspired by endless summers and timeless tunes. Shop the feeling. CTA: Discover the Collection
• •Headline: The Art of Chill. Now in Your Wardrobe. Body: From our curated playlists to your closet. The SNS in the Sun merch line embodies the smooth, sophisticated Bossa Nova and Jazz vibes you love. High-quality, effortlessly cool. CTA: Explore SNS Merch
• •Headline: Retro Sounds. Modern Style. Body: Remember that perfect track? The one that feels like sunshine? Our SNS in the Sun apparel and accessories capture that nostalgic warmth with a fresh, contemporary design. Good music never goes out of style. Neither should you. CTA: Shop Nostalgia
• •Headline: Curated for Your Lifestyle. Beyond the Music. Body: Music Brokers has always been about more than just songs; it's about the atmosphere. The SNS in the Sun collection extends that curated experience to high-quality merch designed for those who appreciate the finer sounds in life. CTA: Get Your Vibe On
• •Headline: Set the Tone. Indoors and Out. Body: Just like our playlists create the perfect ambiance, our SNS in the Sun merch helps you express your unique style. Relaxed, refined, and ready for wherever the music takes you. CTA: Find Your Favorite Piece