Brand Tone

Caring, Empathetic, Reassuring, Trustworthy, Friendly, Approachable, Positive, Solution-Oriented, Gentle

Brand Values

• •Family/Parenthood
• •Quality & Safety
• •Effectiveness/Solutions
• •Nurturing & Comfort
• •Australian Owned
• •Customer Happiness

Best Practices

• •Develop a "Brand Voice Chart": Clearly define the brand's personality traits (e.g., Caring, Reassuring, Gentle, Knowledgeable but not condescending) and provide examples of "do's and don'ts" for language, specific words to use/avoid, and sentence structure.
• •Empathize with the Parental Journey: Always write from a place of understanding the challenges and joys of parenting. Use language that resonates with their experiences, hopes, and concerns.
• •Prioritize Clarity and Simplicity: Parents are often busy and tired. Information should be easy to digest, avoiding jargon or overly complex language. Get straight to the benefit.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the tone of voice in copywriting aligns with the visual elements used in branding (e.g., soft colours, gentle imagery should be matched with warm, soothing language).
• •Engage Authentically: When responding to comments or messages, maintain the established friendly, helpful, and empathetic tone. Personalize responses where possible to build a stronger connection with the community.

Social Perception

Positive for Product Efficacy, Trustworthy (among users), Community-Oriented (on their platforms), Limited Broader Public Awareness

Copy Examples

• •Facebook Ad (Image: Sleeping baby with Sleepy Head Soother): Tired of tiptoeing out of the nursery? 😴 Our Sleepy Head Soother is here to gently lull your little one (and you!) into a peaceful night's sleep. Australian-designed with love and understanding. Shop now and reclaim your zzz's!
• •Instagram Post (Carousel: Lifestyle images of product, close-up of soft material, parent smiling): Slide 1: Sweet dreams are made of this. ✨ Slide 2: Crafted from the softest, baby-safe materials. Slide 3: Happy baby, happy parents! Discover the Cloudnest difference. #CloudnestAustralia #SleepyHeadSoother #AussieMums #BabySleepSolutions #ParentingJoy
• •Product Page Snippet: At Cloudnest, we remember those blurry-eyed nights. That's why we lovingly designed the Sleepy Head Soother – your little one’s cuddly companion for calmer nights and brighter mornings. Made with non-toxic materials and a sprinkle of sleepy magic!
• •Email Subject Line (for a promotion): Sleep is precious. Here’s a little help from Cloudnest ☁️
• •Blog Post Title Idea: 5 Gentle Ways Our Sleepy Head Soother Can Transform Your Baby's Bedtime Routine