Brand Tone

Warm, welcoming, grateful, value-conscious

Brand Values

• •Affordability
• •Service
• •Gratitude
• •Personal Touch
• •Positive Experience

Best Practices

• •Maintain a warm and welcoming voice, especially when expressing gratitude.
• •Focus on visually appealing content on TikTok to showcase dresses.
• •Highlight the affordability of the dresses.
• •Emphasize the personal touch and in-store assistance provided.
• •Use hashtags relevant to Quinceañeras and local events in Houston.

Social Perception

A local brand that offers beautiful and affordable Quinceañera dresses, with a focus on providing a positive in-store experience and excellent customer service.

Copy Examples

• •Our goal is to help you find beautiful dresses at an affordable price.
• •Thankful Greetings to all our past and future customers!
• •Find your dream Quinceañera dress with us!
• •Get a personal touch and in-store assistance at our Houston location.
• •Book your photo session with us and capture the magic of your Quinceañera!