Brand Tone

edgy, confident, youthful, and informal

Brand Values

• •individuality
• •self-expression
• •urban culture
• •contemporary style
• •exclusivity
• •streetwise community
• •quality
• •unique designs

Best Practices

• •Know Your Slang (and When to Use It): Stay updated with current youth and street vernacular, but use it authentically and not excessively. Ensure it aligns with the specific sub-culture your brand targets. If the slang feels forced, it will backfire.
• •Embrace Bold Statements: Use confident, assertive language. Avoid overly passive or hesitant phrasing. Make declarations rather than suggestions where appropriate.
• •Keep it Concise and Punchy: Streetwear aesthetics often favor directness. Get to the point. Use short sentences, impactful words, and relevant emojis to enhance the message on social platforms.
• •Visuals and Copy Must Align: The edgy tone of the copy must be reflected in the photography, videography, and overall graphic design. A mismatch will create a disconnect and weaken brand identity.
• •Engage Authentically: When responding to comments or messages, maintain the established brand voice. If it's informal and edgy, don't suddenly switch to overly formal corporate speak in customer interactions. Personalize responses where possible while staying true to the tone.

Social Perception

The perception will heavily depend on customer reviews and social media engagement. Positive Perception: If reviews are good and social media engagement is positive, the brand is likely seen as cool, trendy, and offering desirable streetwear. Negative Perception: Issues with product quality, shipping, or customer service, if prevalent in reviews, would negatively impact perception. The "sneaky" part of the name could be a double-edged sword – either implying cleverness and exclusivity or, if service is poor, untrustworthiness. The brand needs to manage this carefully.

Copy Examples

• •Not for the faint hearted. Our new [Hoodie Name] just dropped. Cop it before it’s ghost. 🔥 #SneakyClo #StreetwearUprising
• •While they’re busy following trends, we’re out here setting ‘em. Level up your look. Link in bio. #OriginalStreet #SneakyStyle
• •Your wardrobe’s looking kinda basic. Just sayin’. Fix it with [X]% off SITEWIDE. Don’t sleep on this. 🤫 #SneakySale #StreetSteals
• •Y’all are killing it. Tag @sneakyukclo in your fits for a chance to get featured & show ‘em how it’s done. #SneakyFam #StreetCulture
• •Define Your Own Lane. // SNEAKY CLO: Unapologetic Streetwear.