Brand Tone

Trendy and Fashion-Forward, Playful and Unique, Customer-Centric and Reassuring, Value-Oriented

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction
• •Comfort
• •Style

Best Practices

• •Balance Fun with Reassurance: While the tone can be playful, always ensure that customer-facing information regarding purchases, shipping, and returns is clear, straightforward, and reassuring to build trust.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media platforms, email marketing, and any customer service interactions is uniform to create a cohesive brand experience.
• •Highlight unique designs and trendy products in marketing materials.
• •Emphasize customer satisfaction by proactively addressing concerns and ensuring clear communication.
• •Showcase the brand's London base to reinforce its global image.

Social Perception

A provider of unique and stylish footwear, aiming for a global presence with a London base, but with potential concerns regarding delivery and communication needing to be addressed.

Copy Examples

• •Step into summer with our Shark Yazlık Terlik! The latest fashion trend meets ultimate comfort.
• •Get your Şimşek Mcqueen Crocs and light up your style! Fast, fun, and ready to roll.
• •Free shipping, 14-day returns, and 24/7 support – shop with confidence at SneakSharks!
• •Don't miss out on our exclusive discounts! Style and savings are just a click away.
• •SneakSharks: Where innovation meets comfort. Discover the latest sneaker trends in London!