Brand Tone

Empowering, Direct, Benefit-Oriented, Quality-focused, Customer-centric

Brand Values

• •Confidence
• •Body Positivity
• •Quality
• •Comfort
• •Support

Best Practices

• •Be Clear and Benefit-Driven in Product Information: While the overall tone is empowering, product descriptions should clearly articulate the functional benefits (e.g., smoothing, support, no-slip) and material composition in a straightforward manner.
• •Emphasize 'Confidence in Every Curve' in marketing materials.
• •Highlight product features like body shaping, staying in place, and smooth look under clothing.
• •Maintain focus on quality of materials and comfort of shapewear.
• •Showcase positive customer experiences and satisfaction.

Social Perception

Generally positive perception of effective shapewear. Need to differentiate from unrelated negative associations with similar terms.

Copy Examples

• •Confidence in Every Curve
• •Sculpt, Smooth, Support
• •Say goodbye to rolling down and hello to all-day comfort and support.
• •Product descriptions highlighting body shaping features.
• •Highlighting the materials like Polyamide and Elastane for comfort and stretch.