Brand Tone

Bold and Unapologetic, Humorous and Playful, Supportive and Celebratory, Informal and Trendy, Niche-Specific

Brand Values

• •Authenticity & Official Representation
• •Inclusivity and Community
• •Self-Expression and Confidence
• •Support for Artists

Best Practices

• •Stay updated with and confidently use current LGBTQ+ and drag community slang (e.g., 'fierce,' 'gag,' 'hunty,' 'lewk,' 'shade,' 'yas'). Authenticity is key.
• •Inject Humor and Playfulness: Don't be afraid to be witty, sassy, and use pop culture references that resonate with the target audience. Keep it lighthearted where appropriate.
• •Be Bold and Confident: The copy should match the 'snatched' attitude – assertive, proud, and making a statement. Avoid overly formal or timid language.
• •Center the Artists and Community: Always highlight the connection to the drag artists and the broader LGBTQI+ community. Emphasize support, celebration, and inclusivity.
• •Visual-Verbal Harmony: Ensure the copy's tone aligns with the visual branding (which is typically vibrant, bold, and often features the artists themselves). The words should amplify the images and vice-versa.

Social Perception

Seen as a key platform for accessing official merchandise from a wide range of drag artists, including those from popular shows. Appreciated for providing a space that celebrates LGBTQ+ culture and supports artists directly. The branding and use of current slang like "snatched" are perceived as fashionable and culturally aware.

Copy Examples

• •🔥 NEW DROP ALERT! 🔥 Get ready to gag! The latest collection from [Artist Name] just landed and it's pure FIERCE. Snag these lewks before they're gone, hunties! Link in bio to serve. #SnatchedMerch #[ArtistName] #DragMerch #LGBTQPride #LookGoodFeelGood
• •Feeling yourself today? You absolutely should be! Rock that [Product Type, e.g., 'Sickening Tee'] and let 'em know. 😉 #SnatchedMerch #OOTD #QueerFashion #Confidence
• •Quick Q, fam! Which iconic catchphrase deserves its own tee? A) 'Not today, Satan!' B) 'The shade of it all!' 👇 Vote now & maybe we'll make it happen! #SnatchedMerch #DragRace #CommunityLove #MerchIdeas
• •Get Snatched (For Less!) 😉💅 Up to 30% Off Select Lewks! Hey Gorgeous! Ready to update your fabulous wardrobe? We're making space for more glitter, so grab your faves from [Artist 1], [Artist 2], and more at a price that'll make you scream YASSS! Limited time only, don't be a drag!
• •Official. Fabulous. Unapologetically You. Shop the Hottest Drag & LGBTQI+ Artist Merch. Get Snatched. ✨