Brand Tone

Problem/Solution Focused, Reassuring & Protective, Practical & Functional, Confident & Authoritative, Relatable (Parent-focused), Slightly Casual/Friendly

Brand Values

• •Child Safety & Protection
• •Quality & Durability
• •Innovation & Practicality
• •Customer Satisfaction & Service
• •Australian Owned & Designed
• •Style & Aesthetics

Best Practices

• •Prioritize Child Safety & Comfort: Always frame the product's benefits around protecting children and enhancing their comfort during car rides. Use language that resonates with parents' concerns.
• •Emphasize the "Perfect Fit" & Ease of Use: Continuously highlight the custom-made nature of the shades and the simplicity of the magnetic "snap-on" installation as key differentiators.
• •Back Claims with Authority: Reference the ARPANSA verification and the Australian-owned and designed aspects to build trust and underscore quality.
• •Maintain a Helpful, Problem-Solving Approach: Position Snap Shades as the definitive solution to common frustrations with generic car sunshades. Use clear, direct language.
• •Keep it Relatable but Professional: While the founding story is relatable, ensure the overall tone remains professional and focused on the quality and effectiveness of the product. Infuse a friendly and approachable feel where appropriate, especially in social media.

Social Perception

Generally Positive: Most customers perceive Snap Shades as a high-quality, effective solution for car sun protection, particularly valuing the custom fit and ease of use. They are often seen as a premium product worth the investment, especially by parents. Seen as an Upgrade: Many compare them favorably to generic or cheaper alternatives that don't fit as well or last as long. Concerns about Price and Fit Inconsistencies: Some potential customers or reviewers find them expensive. There are occasional reports of imperfect fits or issues with magnets, though these are less common than positive feedback. Trusted for UV Protection: The ARPANSA verification lends credibility to their sun protection claims. Recognized Brand: Through active online advertising and SEO, they have become a well-recognized name in the car shade market in Australia.

Copy Examples

• •Headline: Keep Your Little Ones Cool & Protected. Body: Tired of flimsy sun shades that don't last or actually cover the window? Snap Shades offer a perfect, custom fit for your car, blocking 84.6% of harmful UV rays. Easy to snap on, easy to love.
• •Headline: Finally! Car Shades That Work As Hard As You Do. Body: Designed by Aussie parents, for Aussie families. Snap Shades provide maximum sun protection without the fuss. Durable, stylish, and lets the breeze in. Protect your precious cargo.
• •Headline: Don't Let the Sun Dictate Your Drive. Body: Our magnetic car window shades are precision-engineered for your specific model, ensuring no gaps and a sleek look. Keep your kids comfortable and shielded from glare and UV. Drive happy.
• •Headline: The Smartest Way to Shade Your Car. Body: Say goodbye to awkward suction cups and ill-fitting fabric. Snap Shades attach magnetically for a secure fit that stays put, even with the windows down. ARPANSA-verified UV protection for peace of mind.
• •Headline: Your Family's Comfort, Covered. Body: Long road trips or quick school runs, ensure every journey is a comfortable one. Snap Shades deliver superior heat and glare reduction, making every seat the best seat in the car.