Brand Tone

Playful and Humorous, Trendy and Youthful, Enthusiastic and Passionate, Approachable and Authentic, Exciting and Exclusive

Brand Values

• •Novelty and Trendsetting
• •Customer Satisfaction
• •Authenticity
• •Community Engagement
• •Quality and Experience
• •Accessibility

Best Practices

• •Embrace Youthful Language & Humor: Use current slang (appropriately), emojis, and a lighthearted, playful tone in social media captions, product descriptions, and even customer service interactions. Think witty, not silly.
• •Stay on Trend: Continuously monitor social media trends, especially on TikTok, and incorporate relevant themes, sounds, or challenges into content where it aligns with the brand. This shows you're "on the pulse of time."
• •Highlight Exclusivity and Novelty: Emphasize the "new," "rare," "imported," or "exclusive" nature of products. Use words that evoke excitement and discovery.
• •Foster Community and Interaction: Actively engage with comments, run polls, ask questions, and feature user-generated content (with permission). Make customers feel like part of an exciting club.
• •Maintain Authenticity: Let the genuine passion for snacks shine through. Avoid overly corporate or staged messaging. Keep it real, relatable, and enthusiastic, reflecting the founder's own approach.

Social Perception

Trendsetter/Go-to for Unique Snacks, Engaging and Fun, Youth-Oriented, Well-Known (within its niche), Dynamic and Modern

Copy Examples

• •Headline: Tired of the Same Old Snacks? 🌍 Body: Dive into a world of flavor! Snack Shop Austria scours the globe to bring you the coolest, most exclusive snacks and drinks right to your doorstep. What new craving will you discover today? #SnackAdventure #GlobalGoodies
• •Headline: Your TikTok Feed is Calling... And It's Hungry! 🔥 Body: Seen the latest viral snack challenge? Chances are, we've got it. From rare Japanese sodas to spicy American chips, Snack Shop is where the trends live. Don't just watch it, taste it! #SnackShopTrends #ViralSnacks
• •Headline: Level Up Your Snack Game! 🚀 Body: Why be basic when you can be bold? Snack Shop offers a universe of unique tastes and textures. Impress your friends, treat yourself, or find your next all-time favorite. The extraordinary is just a click away. #ExclusiveSnacks #TreatYourself
• •Headline: Real Snacks, Real Fun, Real Fast! 🎉 Body: Get the world’s most exciting snacks delivered! From our 15 stores to your door, Snack Shop brings the hype. P.S. Follow us on TikTok @snackshopaustria for daily deliciousness and laughs! #SnackAttack #PremiumLifestyle
• •Headline: More Than Just Snacks – It's a Vibe. ✨ Body: Snack Shop is your passport to global snack culture. We’re passionate about unique finds and sharing the joy of discovery. Join our community of flavor explorers and get the best snacks & drinks from around the world! #SnackCulture #WorldOfFlavors