Brand Tone

Playful & Whimsical, Friendly & Approachable, Enthusiastic & Cheerful, Relatable

Brand Values

• •Joy & Delight
• •Comfort & Coziness
• •Creativity & Uniqueness
• •Self-Expression
• •Lightheartedness

Best Practices

• •Embrace Playfulness: Don't be afraid to use puns, light humor, and whimsical descriptions. Think about how you'd talk to a friend who shares your love for cute things.
• •Use Emojis Wisely: Emojis can enhance the friendly and expressive nature of the brand but use them in a way that feels natural and not overwhelming. ✨💖😊🥔☕
• •Keep it Conversational: Write as you speak (but a slightly more polished version). Use contractions, informal language (e.g., "lil'", "gonna," "super"), and address the audience directly ("you," "your").
• •Focus on Feelings: Highlight how the products make customers *feel* – happy, cozy, comforted, delighted, playful.
• •Stay Character-Centric (When Applicable): If featuring products with established characters (like Tayto or Pearl), let their personalities shine through in the copy. Give them a voice or describe them in a way that builds their story.

Social Perception

Cute & Adorable, Giftable, Comforting & Cozy, Trendy & Desirable, Fun & Quirky

Copy Examples

• •✨ Say hello to SparkleSprout! ✨ This little glow-getter is here to banish boring nights and make your space 100% cuter. Get ready for some serious cozy vibes! #Smoko #NewFriend #CuteLight
• •Weekend mood: snuggled up with Tayto Potato and endless snacks. 🥔💖 What's your go-to comfort combo? Let us know below! 👇 #SmokoNow #CozyVibes #TaytoPotatoLove
• •Psst... Your dose of cuteness just got a lil' cheaper! 😉 Up to 30% off!
• •Spring into cute! 🌸 Our new collection is blooming with adorable must-haves to brighten your day (and your desk!).
• •3 Smoko finds that just ✨make sense✨ for ultimate cozy queen vibes. Get ready to OBSESS!