Brand Tone

Elegant, evocative, and sophisticated with a touch of cultural reverence.

Brand Values

• •Heritage Preservation
• •Uniqueness & Individuality
• •Quality & Timelessness
• •Cultural Reverence
• •Sustainable Craftsmanship

Best Practices

• •Use evocative language that reflects Indian heritage and artistry.
• •Highlight the unique craftsmanship and design elements of each piece.
• •Emphasize the blend of traditional techniques with contemporary style.
• •Tell the story behind the jewelry, connecting it to India's rich cultural heritage.
• •Focus on the timeless quality and lasting appeal of the pieces.

Social Perception

Perceived as a brand that values heritage, craftsmanship, and unique designs, offering high-quality, timeless jewelry that celebrates Indian culture and empowers individuality.

Copy Examples

• •"Arunya Dangler Earrings: A celebration of dawn, handcrafted with ancient techniques for a modern muse."
• •"Kasturi Hasli: Adorn yourself with the scent of tradition, a timeless piece echoing Mughal grandeur."
• •"Mughal Elegance Dangler Earring: A whisper of history, designed for the woman who appreciates enduring beauty."
• •"Radiant Harmony Cuff: A fusion of tradition and modernity, a handcrafted piece of wearable art."
• •"Discover Smitam Jewels: Where timeless tradition meets contemporary design, celebrating India's rich cultural heritage through exquisite, thoughtfully curated jewelry."