Brand Tone

aspirational, elegant, creative, and empowering

Brand Values

• •Individuality and Personal Expression: "Revolutionize personal expression," "celebrate individuality," "reflect your unique style and personality."
• •Elegance and Sophistication: "Elegance and innovation," "touch of sophistication," "timeless beauty," "refined taste."
• •Quality and Craftsmanship: "Mastering the art of design," "quality and creativity should go hand in hand," "unparalleled quality and craftsmanship."
• •Innovation: "Driven by a desire to innovate," "pioneers in our field."
• •Customer Empowerment (through DIY): "Unlock your artistic potential," "create your own tooth jewelery design," "effortlessly enhance your smile."
• •Safety and Trust: "Dental Grade and Dentist Approved," "safe for tooth application."

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the Smillz tone (aspirational, elegant, creative, empowering, reassuring) with examples of do's and don'ts. This ensures anyone writing copy understands the desired voice.
• •Focus on "You" and Empowerment: Frame copy around the customer and how Smillz enables their self-expression, creativity, and confidence. Use empowering language that speaks to their desire for individuality and beauty.
• •Maintain a Lexicon of Elegance and Quality: Consistently use words associated with luxury, craftsmanship, innovation, and beauty (e.g., "exquisite," "meticulously," "radiant," "pioneering," "sophisticated") while ensuring the language remains accessible for DIY users.
• •Highlight Safety and Ease Alongside Aesthetics: While emphasizing the beauty and style, consistently integrate reassurances about the safety (dental grade, dentist-approved) and ease of the DIY application process to build trust.
• •Visually Align Copy with Brand Imagery: Ensure the tone of the copy complements the visual presentation of the brand (website design, product photography, social media aesthetics). The language should evoke the same sense of elegance and artistry conveyed visually.

Social Perception

premium and pioneering entity in the tooth gem market, particularly in Turkey. Their messaging focuses on enhancing beauty and self-expression through their unique products. The primary challenge to their social perception could be the unfortunate name similarity with "Smilz CBD Gummies," which has a negative online reputation. It will be crucial for Smillz.com to differentiate themselves clearly.

Copy Examples

• •Headline: Smillz: Adorn Your Smile. Define Your Brilliance. Body: Unleash your inner artist and transform your smile into a unique statement of elegance. Our DIY tooth gem kits are crafted with precision and passion, letting your individuality shine. Safe, stunning, and unmistakably you.
• •Social Media Post: Express yourself, one sparkle at a time. ✨ Smillz brings you the art of tooth jewelry, designed for your unique radiance. Discover our collections and let your smile be the masterpiece. #Smillz #ToothGems #DentalJewelry #SelfExpression #UniqueBeauty
• •Product Description Snippet (for a design kit): Curated for creativity, the [Kit Name] Design Kit invites you to explore a world of dazzling possibilities. Each gem is a promise of quality, each application a step towards a more radiant you. Embrace timeless beauty, effortlessly.
• •Email Subject Line: Elevate Your Elegance with Smillz Tooth Gems Email Body Snippet: Dear [Customer Name], Discover the innovative beauty of Smillz. Our expertly crafted tooth gem kits offer a unique way to express your style and enhance your natural radiance. Experience the art of sophisticated self-expression.
• •Ad Copy (Short): Smillz: Luxury Dental Jewelry. Effortless Application. Unforgettable Sparkle. Shop now and redefine your smile.