Brand Tone

Inspirational & Adventurous, Professional & Knowledgeable, Community-Oriented & Supportive, Authentic & Passionate

Brand Values

• •Quality & Craftsmanship
• •Freedom & Adventure
• •Customer Focus & Customization
• •Innovation & Practicality
• •Passion for Van Life

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, language style (e.g., use of slang, jargon, formality level), and key messaging points. Share this with anyone creating content.
• •Understand Your Audience: Tailor the tone to resonate with van life enthusiasts, adventure seekers, and those aspiring to this lifestyle. Use language and references they understand and appreciate.
• •Prioritize Storytelling: Share authentic stories of adventure, customer experiences, and the passion behind the brand. This makes the brand more relatable and reinforces its values.
• •Be Consistent Across All Channels: Whether it's a website FAQ, an Instagram caption, or a LinkedIn update, the core tone should remain recognizable, even if slightly adapted for the platform's nuances.
• •Infuse Passion and Expertise: Let the genuine enthusiasm for van life and the deep knowledge of conversions shine through in the copy. This builds trust and connects with the audience on an emotional level. Use active voice and evocative language to inspire.

Social Perception

Aspirational, Reliable & High-Quality, Knowledgeable Resource, Enablers of Adventure

Copy Examples

• •Headline (Website/Ad): Wild Routed: Your Journey to Freedom Starts Here. Expertly Crafted Camper Vans for Unforgettable Adventures.
• •Social Media Post (Instagram): Sunrises hit different when your backyard changes daily. 🌅 Our latest build is packed with features to make every moment on the road seamless and beautiful. Ready to design your escape? #WildRouted #VanLife #AdventureAwaits #CustomCamper
• •Blog Post Title: 5 Essential Tips for Planning Your First Epic Van Life Road Trip – From the Experts at Wild Routed.
• •Email Newsletter Snippet: At Wild Routed, we don't just build vans; we build gateways to new horizons. This month, discover how [Client Name] embraced the freedom of the open road with their custom [Van Model]. Plus, get our exclusive guide to off-grid power solutions.
• •Product Description (DIY Kit): Unleash your inner craftsman and hit the road with confidence. Our [Product Name] DIY Kit provides everything you need to build a durable, adventure-ready [Component], backed by Wild Routed's expertise and support. Your dream van, built by you.