Tono de Marca

Aspirational & Encouraging, Accessible & User-Friendly, Benefit-Oriented & Reassuring, Enthusiastic & Trendy

Valores de Marca

• •Efficacy & Results
• •Safety & Gentleness
• •Accessibility & Affordability
• •Innovation & Quality
• •Customer Confidence

Mejores Prácticas

• •Always Emphasize Benefits Over Features: Instead of just saying 'contains PAP+,' explain 'PAP+ for effective whitening without the harshness.' Focus on the confidence and radiant smile users will achieve.
• •Maintain an Uplifting and Positive Voice: Use encouraging and aspirational words. Phrases like 'Love your smile,' 'Shine bright,' and 'Transform your look' align with the brand's goal of boosting confidence.
• •Prioritize Clarity and Simplicity: Explain product use and benefits in a way that's easy for everyone to understand, reinforcing the 'at-home' convenience. Avoid overly technical jargon.
• •Incorporate Trust-Building Language: Regularly mention 'peroxide-free,' 'enamel-safe,' 'gentle formula,' and 'dentist-approved' where applicable to reassure customers about product quality and safety.
• •Use Social Proof and Enthusiasm: Leverage testimonials, user numbers (e.g., 'loved by 50,000+'), and enthusiastic language with relevant emojis to create a sense of a popular, trusted, and modern brand.

Percepción Social

Generally Positive (Product Efficacy, Ease of Use & Safety). Mixed (Consistency & Long-Term Results). Value for Money.

Ejemplos de Copy

• •Unlock your most confident smile from home! ✨ Our peroxide-free whitening kit delivers professional results, gently. Get ready to shine!
• •Tired of stains? Our V34 Colour Corrector Serum instantly brightens, neutralizing yellow tones for that camera-ready smile. Safe, fast, and effective!
• •Join 50,000+ happy smiles! 😊 SmileKit offers easy, affordable, and enamel-safe teeth whitening solutions. Your dream smile is just a click away – shop now for up to 50% off!
• •Why wait for a whiter smile? Our PAP+ Strips are designed for maximum impact with zero sensitivity. Reveal your brightest look in days!
• •From morning routine to a night out, carry your confidence! Our travel-friendly whitening pens offer deep cleaning and instant touch-ups anytime, anywhere.