Brand Tone

Energetic, Motivating, Community-Oriented, Supportive, Positive, Encouraging, Professional, Knowledgeable, Accessible, and Welcoming.

Brand Values

• •Health & Wellbeing
• •Community
• •Motivation & Empowerment
• •Professionalism & Expertise
• •Results & Transformation
• •Variety & Fun

Best Practices

• •Develop a Brand Voice Guide: Create a simple internal document outlining key tone characteristics (e.g., 'energetic,' 'supportive,' 'professional but friendly'), preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Focus on 'You' and 'We': Use 'you' to speak directly to the audience and make them feel seen. Use 'we' (referring to SM FIT, including trainers and the community) to foster a sense of togetherness and shared goals.
• •Use Active and Positive Language: Opt for strong verbs and an optimistic outlook. Instead of 'Don't miss out,' try 'Be part of the energy!' Focus on benefits and solutions rather than problems.
• •Show, Don't Just Tell: Incorporate testimonials, success stories, and user-generated content (with permission) to let the community's voice reinforce the brand tone. Visuals (photos, videos) are crucial for showing the energy and supportive atmosphere.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and even in-person interactions at the studio aligns. Regular review of content can help maintain this consistency.

Social Perception

Positive & Reputable Local Fitness Studio, Effective & Result-Oriented, Friendly & Welcoming Atmosphere, Skilled & Motivating Instructors, and Good Variety of Classes.

Copy Examples

• •Instagram Post (Image: Action shot from a Kangoo Jumps class): Bounce your way to a stronger you! 💪 Our Kangoo Jumps classes are all about high energy, big smiles, and even bigger results. Join the SM FIT family and discover how fun fitness can be! #SMFIT #KangooJumps #SofiaFitness #EnergyBoost #Community
• •Facebook Ad (Targeting locals interested in weight loss): Ready to transform your body and mind? ✨ At SM FIT, we're not just about workouts; we're about building a healthier, happier you. Personalized training, supportive community, and classes that make you sweat with a smile! Click to claim your trial class! #FitnessMotivation #WeightLossJourney #Sofia #SMFITstudio #HealthyLifestyle
• •Website Homepage Headline: Your Journey to a Fitter, Stronger, More Confident You Starts Here. Welcome to SM FIT – Where Sofia Gets Moving!
• •Email Newsletter Snippet (Promoting a new class): Hey SM FIT Squad! Get ready to challenge yourself in a whole new way. We're thrilled to launch our new [Class Name] classes, designed to push your limits and deliver incredible results. First class is on us for members! Sign up via the app. Let's get it! 🔥
• •Instagram Story (Poll): (Background: Video snippet of a fun moment in a class) Text: What's your favorite way to sweat it out at SM FIT? [Poll Option 1: Group Classes!] [Poll Option 2: Personal Training!] Let us know! 👇 #SMFITfam #WorkoutFun