Brand Tone

Warm and Inviting, Aspirational yet Accessible, Conscious and Caring, Sensory and Descriptive, Friendly and Engaging

Brand Values

• •Quality
• •Sustainability & Eco-consciousness
• •Customer Well-being & Atmosphere
• •Sensory Experience
• •Transparency (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (warm, aspirational yet accessible, conscious, sensory, friendly) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on "Feeling" and "Experience": Instead of just listing ingredients, describe the emotions, moods, and experiences the scents evoke. Use sensory language that appeals to more than just smell (e.g., "a warm embrace," "a crisp morning").
• •Emphasize Core Values: Weave in mentions of sustainability, natural ingredients, and ethical practices subtly and authentically within product descriptions, social media posts, and 'About Us' sections. This reinforces what the brand stands for.
• •Engage Authentically: When interacting with customers on social media or responding to reviews, maintain the friendly, approachable, and caring tone. Personalize responses where possible.
• •Consistency Across Platforms: While the style of content may vary (e.g., TikTok vs. email newsletter), the underlying brand tone should remain consistent. This builds recognition and trust. Regularly review content across all channels to ensure alignment.

Social Perception

Positive Association with Scent, Eco-Awareness Appreciated, Aesthetic Appeal, Community Feel (emerging), Expectation of Quality

Copy Examples

• •Instagram Post (Image: Cozy living room with a lit Smells Candle Co. candle): Unwind and let the world melt away. ✨ Our [Candle Scent Name] candle, crafted with natural soy wax and the purest essences, fills your sanctuary with a calming embrace. What's your favorite way to create a cozy evening? #SmellsCandleCo #EveningRitual #EcoFriendlyHome
• •Facebook Ad (Carousel showcasing different candle scents): Discover your signature scent. From the uplifting notes of 'Morning Bloom' to the comforting warmth of 'Spiced Amber,' each Smells Candle Co. creation is a journey for your senses. Hand-poured with love and eco-conscious ingredients. Tap to explore the collection and transform your space. #SustainableLuxury #ScentedSanctuary #ShopSmells
• •Product Description (for a new Lavender & Chamomile candle): Drift into tranquility with our new Serene Slumber candle. A delicate dance of calming lavender and soothing chamomile, consciously crafted from ethically sourced soy wax. Perfect for your bedtime ritual or whenever you need a moment of peace. Light it, breathe deep, and let serenity fill your home. #NaturalCalm #HandPouredGoodness #SmellsPeaceful
• •TikTok Video Script (Short clip showing candle being lit, relaxing visuals): (Text on screen): That feeling when your favorite Smells Candle Co. scent fills the room... (Voiceover/Sound): Uplifting, calming music. (Caption): Instant mood lift unlocked. 😌 Which Smells Candle Co. scent is your go-to for good vibes? #CandleLover #HomeFragrance #SelfCare #EcoLuxury #SmellsLikeHome
• •Pinterest Pin (Image: Flat lay of a candle with natural elements like dried flowers or spices): Crafting moments, naturally. Our candles blend captivating aromas with a commitment to the planet. Pure soy wax, enchanting scents, and a touch of warmth for your home. Discover the art of beautiful, sustainable fragrance. #SmellsCandleCo #EcoChic #ScentedDecor #ConsciousLiving