Brand Tone

Knowledgeable & Informative, Professional & Reliable, Approachable & Helpful, Community-Oriented & Forward-Thinking

Brand Values

• •Customer Service Excellence
• •Quality & Expertise
• •Reliability & Trustworthiness
• •Innovation & Adaptability
• •Community & Sustainability
• •Supportive Work Environment

Best Practices

• •Prioritize Helpfulness & Expertise: Always aim to provide value and share knowledge. Frame product descriptions and advice columns with the customer's needs and understanding in mind.
• •Maintain an Approachable, Friendly Voice: Even when discussing technical products, use clear, accessible language. Reflect the "family-run" ethos by being welcoming and supportive in all communications.
• •Emphasize Reliability and Trust: Consistently reference your experience, the quality of your products, and positive customer outcomes. Use testimonials and case studies where appropriate.
• •Highlight Innovation with Clarity: When introducing new technologies (like solar or smart home devices), explain the benefits clearly and avoid overly technical jargon. Focus on how these innovations help the customer.
• •Showcase Community Connection & Forward Thinking: Weave in mentions of sustainability efforts, support for local initiatives, and your commitment to future-ready solutions. This reinforces a positive and responsible brand image.

Social Perception

Positive, Trusted Experts, Long-Standing & Reputable, Community-Focused

Copy Examples

• •Headline: Powering Your Projects with Expertise You Can Trust. Body: For over 35 years, SM Electrical Supplies has been Edinburgh & Kirkcaldy's go-to for quality electrical solutions. From lighting up your home to future-proofing your business with solar, our family is here to help yours. Friendly advice, expert knowledge – that's the SM promise.
• •Headline: Bright Ideas & Sustainable Solutions. Body: Looking for the latest in LED lighting or planning a switch to solar? At SM Electrical Supplies, we combine a huge range of products with the know-how to guide you. Visit our showrooms or chat with our team – let's build a brighter, greener future together.
• •Headline: More Than Just Supplies – We're Your Project Partners. Body: Whether you're a seasoned contractor or a DIY enthusiast, SM Electrical Supplies offers the products and support you need. Got a question? Our experienced team is always ready with helpful advice and solutions.
• •Headline: Your Local Experts in All Things Electrical. Body: From essential wiring to smart home innovations and EV chargers, find everything you need at SM Electrical Supplies. We're proud to serve our community with reliable products and good old-fashioned friendly service.
• •Headline: Investing in Your Future: Smart, Safe, and Solar. Body: SM Electrical Supplies is committed to bringing you the best in electrical technology, including cutting-edge fire safety systems and efficient solar energy solutions. Talk to us about making your property safer and more sustainable.