Brand Tone

Innovative and Visionary, Professional and Authoritative, Global and Experienced, Solution-Oriented, Collaborative

Brand Values

• •Innovation
• •Impact for Humanity / Smart Society
• •Global Leadership
• •Empowerment
• •Warrior Spirit & Courage to be Different
• •We Are One Team, Foster Growth & Prosperity
• •Accessibility/Inclusivity (for the Metaverse)

Best Practices

• •Show, Don't Just Tell, Expertise: Instead of simply stating 'we are experts,' reference specific achievements, patents, awards, successful projects, and major partnerships to substantiate authority and professionalism.
• •Focus on tangible outcomes and quantifiable results whenever possible. For instance, instead of saying 'improved customer engagement,' state 'increased customer engagement by 30% in Q2.'
• •Use inclusive language to reflect accessibility and the vision of a Metaverse for everyone.
• •Highlight collaborative efforts and partnerships to emphasize the 'We Are One Team' value.
• •Connect technological advancements to their impact on individuals and society to illustrate the 'Impact for Humanity / Smart Society' value.

Social Perception

Pioneering Tech Leader, Credible and Award-Winning, Strategic Partner, Ambitious and Forward-Thinking, Contributor to National Digital Transformation

Copy Examples

• •WIR Group: Shaping the future of digital experiences with cutting-edge AR, VR, and AI solutions.
• •Empowering businesses and individuals through innovative Metaverse technologies. Explore the possibilities with WIR Group.
• •From groundbreaking AR patents to global partnerships, WIR Group delivers transformative digital solutions across 20+ countries.
• •WIR Group is a strategic partner. We help businesses unlock the power of Web3 and the Metaverse.
• •Join WIR Group in building a smart society through innovative technology solutions that enrich lives.