Brand Tone

Helpful & Supportive, Inspirational & Creative, Practical & Solution-Oriented, Approachable & Friendly, Confident & Reassuring

Brand Values

• •Ease & Simplicity
• •Innovation
• •Quality & Durability
• •Customer Empowerment (DIY)
• •Aesthetics & Style
• •Heritage & Integrity

Best Practices

• •Always Emphasize Simplicity and Ease: No matter the platform, highlight how easy Smart Tiles are to install and maintain. Use phrases like "effortless upgrade," "simple DIY," "no mess, no stress."
• •Inspire with "Before & After": Leverage the transformative power of the product. Use visual language that paints a picture of the positive change Smart Tiles can bring to a space. Encourage and showcase user-generated content.
• •Be a Helpful Guide: Provide clear, concise instructions, tips, and decor advice. Anticipate customer questions and answer them proactively in your copy (e.g., on product pages, blog posts, social media).
• •Maintain an Approachable, Friendly Voice: Use contractions, ask questions to engage the audience, and avoid overly formal or technical language. Keep the tone encouraging and positive.
• •Reinforce Quality and Trust: Subtly weave in mentions of North American manufacturing, patented technology (like Gel-O™), and product guarantees to build confidence and justify the premium nature of the peel-and-stick tiles.

Social Perception

Positive, Problem-Solver, Good Value (mostly), Easy to Use, Transformative, Trustworthy

Copy Examples

• •Headline: Tired of your outdated kitchen? Love your space again in an afternoon! Body: Smart Tiles make it simple. No grout, no mess, just stunning, durable peel-and-stick backsplashes designed in Canada. Your dream kitchen is just a peel away. Explore our styles!
• •Social Media Post (with a before & after image): From drab to fab, just like that! ✨ See how [Customer Name] transformed their bathroom with our easy-to-install Metro Blanco tiles. No demolition, no stress – just beautiful results that last. Ready for your own Smart Tiles makeover? #SmartTiles #DIYHomeDecor #PeelAndStick #BathroomReno #EasyUpgrade
• •Product Description Snippet: Crafted with our unique Gel-O™ technology, these tiles give you that gorgeous 3D ceramic look without the hassle or expense. Resistant to heat and humidity, and guaranteed to stick and shine for years. Elevate your home effortlessly.
• •Email Subject Line: Your Weekend Project: A Stunning New Backsplash (Yes, Really!) Email Body Snippet: Imagine a fresh new look for your kitchen or bathroom by Sunday night. With Smart Tiles, it’s not just possible, it’s easy! Our peel-and-stick tiles are designed for busy lives and beautiful homes...
• •Ad Copy for Renters: Renting doesn't mean you can't have a stylish space! Smart Tiles are your secret weapon. Easy to apply, and just as easy to remove with little to no damage. Get the high-end tile look without losing your deposit. Love where you live, temporarily or forever!