Brand Tone

Friendly and Approachable, Caring and Passionate, Informative and Helpful, Modern and Stylish

Brand Values

• •Love and Care for Pets
• •Quality
• •Safety and Comfort
• •Well-being and Health
• •Style and Individuality
• •Community and Support
• •Adoption Advocacy

Best Practices

• •Incorporate terms like "perruno," "peludo," "compañero fiel" (loyal companion), and "con mucho estilo" to connect with a Spanish-speaking, pet-loving audience in a friendly way.
• •Consistently reinforce the brand's foundation of love for animals in all communications, from product descriptions to social media interactions.
• •When describing products (especially boutique items) or the ambiance of their physical locations, use words that convey a sense of trendiness and exclusivity, appealing to owners who see their pets as extensions of their lifestyle.
• •When providing advice (like in blog posts or service descriptions), ensure the information is accurate, helpful, and positions Smart Dogs as a knowledgeable authority in pet care, reinforcing trust.
• •Use Warm, Inclusive, and Slightly Playful Language

Social Perception

The general positive sentiment around "smart dogs" as intelligent and trainable animals.

Copy Examples

• •Spoil them with love, spoil them with Smart Dogs.
• •Let's explore some fun ways to learn together!
• •Smart Dogs nace del amor que le tenemos a los seres más especiales de la familia
• •Perrunos con mucha onda
• •Amor que le tenemos a los seres más especiales de la familia