Brand Tone

Fashion-forward, Confident, Accessible, Engaging & Youthful

Brand Values

• •Style & Fashion
• •Affordability & Accessibility
• •Quality
• •Individuality & Confidence
• •Timelessness (with an edge)

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., "Fashion-forward," "Confident," "Witty," "Accessible") with examples of do's and don'ts. Share this with anyone creating content.
• •Use Consistent Language & Terminology: Identify core keywords and phrases that reflect your brand (e.g., "edgy," "timeless," "iconic," "vibe," "statement"). Use them regularly across all communications. For Sloane, words like "trend-setting," "edgy," "timeless," "affordable," and "confident" are good starting points.
• •Understand Your Audience: Tailor the tone to resonate with your target demographic (likely fashion-conscious individuals seeking style and value). Use language they use and understand.
• •Visual-Verbal Harmony: Ensure the tone of your copy aligns with your visual branding (website design, social media imagery). For Sloane, the modern, chic visuals should be matched by equally stylish and confident copy.
• •Review and Refine: Regularly review your copy across all channels to check for consistency. Get feedback and be prepared to refine your tone as the brand evolves, but always stay true to the core values.

Social Perception

Customers generally perceive Sloane Eyewear as a source of stylish and affordable fashion eyewear. The designs are seen as modern, on-trend, and suitable for making a fashion statement. The brand is associated with a youthful, confident, and fashion-conscious demographic. Positive mentions often revolve around the aesthetic appeal and the perceived value for money.

Copy Examples

• •Headline: Level Up Your Look. Body: Don't just see the world, be seen. Our latest collection is here to turn heads and express your vibe. Shop edgy, affordable styles now. #SloaneStyle
• •Headline: Iconic Shades, Zero Apologies. Body: Be bold. Be you. Sloane Eyewear delivers trend-setting designs that won't break the bank. Find your perfect pair and own your story. #ConfidentCool
• •Headline: Slow Fashion, Fast Style. Body: Get that timeless look with an edgy twist. At Sloane, we believe great style should be for everyone. Discover durable, chic eyewear designed to last beyond the season. #AffordableEdge
• •Headline: Frame Your Mood. Body: From sun-soaked adventures to blue light battles, we’ve got the frames to match your every moment. Explore our new arrivals and see differently. #SloaneVision
• •Headline: Your Vibe. Your View. Body: Sloane Eyewear: Where fashion-forward design meets everyday affordability. Curated to inspire confidence and complement your unique style. What will your Sloanes say about you? #WearYourStory