Brand Tone

Stylish & Approachable, Comfort-focused & Informative, Playful & Trendy

Brand Values

• •Quality & Comfort
• •Style & Versatility
• •Inclusivity
• •Self-Expression
• •Everyday Luxury/Affordability

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the primary and secondary tones (e.g., Stylish, Approachable, Comfort-focused, Informative). Provide examples of "do's and don'ts" for language, sentence structure, and common phrases. This ensures everyone writing for the brand is aligned.
• •Prioritize "You" Over "We": Focus on the customer's needs, desires, and how the products benefit them. For example, instead of "We make comfortable socks," try "You'll love the all-day comfort of our socks."
• •Balance Style with Clarity: While aiming for a fashionable tone, ensure the product benefits and key information are clear and easy to understand. Avoid overly complex jargon unless explaining a specific technical feature, and even then, simplify where possible.
• •Incorporate Storytelling & Relatability: Share how products fit into everyday life or special moments. Use scenarios that resonate with the target audience. For example, "Perfect for that important presentation" or "Your go-to for weekend relaxation."
• •Be Consistent Across All Channels, Yet Adapt to the Medium: While the core tone should remain the same, the expression might vary slightly. Instagram captions can be more concise and emoji-friendly, while blog posts can be more detailed and informative. Email newsletters might blend promotional language with valuable content. The underlying voice, however, should always be recognizably MeMoi.

Social Perception

Generally Positive: Customers often praise MeMoi for its wide selection, particularly in socks and tights, and the comfort of its products. The variety of patterns and colors is a frequently mentioned plus. Seen as a Reliable Source for Legwear: The brand appears to be recognized for its specialization in hosiery, socks, and related items. Appreciation for Style Options: Consumers seem to appreciate the ability to find both basic essentials and more fashionable, unique pieces.

Copy Examples

• •Step into style, effortlessly. ✨ Our new collection of [Pattern/Color] tights brings a touch of chic to your everyday look. Crafted for comfort that lasts from your morning coffee to your evening out. Discover your new favorite pair! #MeMoiStyle #TightsSeason #ComfortAndChic
• •Feel confident, look fabulous. Our [Product Name] shapewear is designed to smooth and support, so you can wear your favorite outfits with an extra boost of self-assurance. It’s your secret weapon for feeling amazing, inside and out. Learn more about finding your perfect fit on our blog! #MeMoiShape #BodyConfidence #StyleFoundation
• •Cozy Up in Comfort: Your Fall Legwear Awaits! 🍂 (Body Snippet): From plush socks perfect for lounging to elegant tights that complete your autumn ensembles, MeMoi has your comfort and style covered this season. Explore new arrivals and beloved classics...
• •MeMoi: Where Style Meets Comfort. Elevate your wardrobe with legwear and essentials designed for your life.
• •Quick Style Tip! ✨ Instantly upgrade your LBD with our [Pattern Name] tights. A little pattern goes a long way for a chic, put-together vibe! Swipe up to shop the look. #MeMoiTights #FashionTips #StyleInspo