Brand Tone

Enthusiastic, Passionate, Collector-Focused/Community-Oriented, Appreciative, Direct & Informative, Slightly Casual

Brand Values

• •Customization/Personalization
• •Quality Display/Aesthetics
• •Collector Empowerment
• •Innovation

Best Practices

• •Speak the Collector's Language: Use terminology and references that resonate with the target audience (e.g., "grails," "hits," "PSA," "Funko Pop"). This builds rapport and shows understanding.
• •Emphasize "Your": Continuously highlight the customization and personalization aspect by using words like "your," "you," "custom," "personalized." This reinforces the core value of "Display YOUR way."
• •Maintain Enthusiasm and Positivity: Use exclamation points judiciously, and incorporate positive, energetic language when talking about collections and display possibilities. Reflect the passion of the hobby.
• •Show, Don't Just Tell (with User Content): Leverage user-generated content (like their TikToks) in broader marketing. Share customer photos and stories (with permission) to showcase real-world examples of the stands and build community.
• •Be Transparent and Proactive with Potential Issues: While the marketing copy should be positive, ensure that information regarding lead times or the custom order process is clear and accessible *before* purchase to manage expectations. If delays are common, acknowledging this upfront in a dedicated, easy-to-find section (perhaps linked from product pages) can build more trust than negative review surprises. Address concerns about fulfillment clearly and maintain that direct, informative tone for such communications.

Social Perception

Positive Product Perception (largely), Concerns about Fulfillment/Service, Recognized within the Hobby, Valued for Customization

Copy Examples

• •Headline: Your Collection. Your Statement. SlabStand It. Body: Don't just store your prized cards and figures, showcase them! With SlabStand's custom 3D printed displays, you get to call the shots. Logos, text, colors – let's make your display as unique as your collection. Ready to #DisplayYourWay?
• •Headline: From Shelf to Showcase – Elevate Your Grails! Body: You've hunted for them, protected them, now it's time to give your collectibles the spotlight they deserve. Our adjustable and customizable SlabStands are designed by collectors, for collectors. Show off your passion, your style, your story.
• •Headline: That Feeling When Your Display is *Chef's Kiss*! Body: We get it. The thrill of the find, the joy of the collection. Now, imagine that perfectly curated display that makes it all pop. That's what SlabStand is all about. Got a logo? A favorite phrase? Let's get it on a stand! Big thanks to our awesome community for inspiring us daily!
• •Headline: Stop Hiding Your Hits! It's Time to SlabStand and Deliver. Body: Those epic pulls and cherished figures deserve more than a box. Our custom stands are built to make your collection the centerpiece. From trading cards to Funko Pops, we help you display your passion with pride and personal flair. What will you showcase?
• •Headline: The Perfect Fit for Your Passion. Custom Made, Collector Approved. Body: Tired of generic displays? SlabStand offers a truly personalized way to honor your collection. We love working with you to bring your vision to life, one custom stand at a time. Thanks for letting us be a part of your collecting journey!