Brand Tone

Empathetic and Caring, Authoritative and Trustworthy, Proactive and Educational, Accessible and User-Friendly

Brand Values

• •Saving Lives/Health Empowerment: Reduce skin cancer-related deaths by enabling early detection.
• •Accuracy and Reliability: Emphasis on clinically validated AI technology and dermatologist oversight.
• •Accessibility: Making skin health monitoring easy and available through smartphone technology.
• •Proactivity and Prevention: Encouraging users to be proactive about their skin health.
• •Trust and Privacy: Being a regulated medical device and ISO certified for information security.

Best Practices

• •Prioritize Empowerment and Reassurance: Always frame communication around giving users control over their health and offering peace of mind, while being careful not to overpromise or replace professional medical advice.
• •Emphasize Credibility and Expertise: Consistently mention clinical validation, dermatologist involvement, and certifications to build and maintain trust.
• •Maintain a Caring and Supportive Voice: Use empathetic language that acknowledges users' concerns and positions SkinVision as a supportive partner in their health journey.
• •Be Clear and Direct about Capabilities and Limitations: While highlighting the benefits, always be transparent that the app is an assessment tool for early detection, not a diagnostic tool, and advise consultation with healthcare professionals.
• •Focus on Proactive Health: Encourage regular use and skin health awareness as part of a preventive lifestyle, linking the app's use to broader skin safety practices like sun safety.

Social Perception

Widely seen as an innovative and potentially life-saving tool that leverages AI for good. Acknowledged for its benefit in early detection and raising awareness, providing a sense of control and reassurance to users. It is important to acknowledge it is not a substitute for dermatologist consultation and that there can be limitations in accuracy.

Copy Examples

• •Take control, stay informed.
• •#SkinCancerAwareness #EarlyDetection #HealthTech
• •Know when to consult your doctor.
• •SkinVision: Making early skin cancer detection accessible to everyone.
• •Because your health matters.